Founding Marketer at Finch building marketing strategies to improve access to legal services for everyday Americans. Collaborating across functions to enhance the company’s brand presence.
About the role
- Director of U.S. Marketing leading patient marketing strategies for SpringWorks' TGCT commercial brand. Collaborating cross-functionally to ensure product positioning and market success in rare tumors.
Responsibilities
- Shape the patient brand strategy, including a patient campaign, ensuring messaging resonates in a market with unmet need
- Understand the market landscape through direct patient learning opportunities and generating insights, positioning SpringWorks as a dedicated and innovative partner
- Lead the evolution and implementation of patient marketing strategies, messaging, and tactical execution across disease & brand campaigns
- Collaborate closely with brand marketers to align marketing tactics and share insights on patient/caregiver needs and opportunities
- Develop and execute innovative patient education tactical plans, including events, ambassador programs, advocacy engagement, PSP, point-of-care, social, web, CRM, programmatic, search, and print materials
- Lead patient identification initiatives, supporting disease awareness and diagnosis strategies
- Deliver multi-channel patient promotional platforms and optimizing the marketing mix
- Lead both direct and indirect patient/DTC communication strategies
- Provide strategic oversight for patient media plan development and performance measurement
- Partner with commercial analytics and insights teams to assess current patient market dynamics, identify opportunities to increase awareness of treatment benefit for appropriate patients, and lead primary and secondary research projects
- Contribute to the annual planning process, leading the short & long-term patient strategy assessment and evolution, tactical marketing plan development, and annual budgeting
- Develop and maintain strong relationships with other functional areas and internal strategic partners (i.e., Patient Services, Patient Advocacy, Market Research, Omnichannel, Analytics, Training, Sales, Medical, Regulatory, Legal, Compliance, etc.)
- Identify appropriate key performance indicators to measure and monitor, and lead patient cross-functional team tracking & performance analysis
- Manage agency partners, project timelines, resources, and patient marketing budgets
- Role model and foster a culture of collaboration and patient centricity
- Own and manage the patient marketing budget
- Ability to independently and proactively identify strategic opportunities, build plans and execute against them
- Ability to lead projects and make key decisions without day-to-day oversight
- Ability to effectively prioritize projects & initiatives based on aligned business objectives
- Ability to think and act strategically, drive performance, foster relationships and build internal and external alignment
- Strong communications skills and track record of effective and influential presentations to external and internal stakeholders
- Initiative, creativity, and ability to work effectively in complex, rapidly changing environment
- Possess strong business insight skills, as role is responsible for managing budgets, timelines, processes and procedures
- Proficient in digital marketing, omnichannel, and media tactics directed towards patients
- Adept in expense budget planning, tracking, and ROI measurement
Requirements
- Bachelor's degree (business or related disciplines)
- MBA or other advanced degree preferred
- 9+ years of relevant pharmaceutical and/or biotechnology commercial experience
- 3+ years people leadership experience
- U.S. launch and in-line marketing experience; sales experience is preferred
- Oncology experience preferred
- Prior in-line or equivalent U.S. patient marketing experience, with 4+ years in a product manager role strongly desired
- Experience managing or coordinating with speaker programming to patient/caregiver audiences
- Experience partnering with patient support program hub to ensure optimal patient experience
- Successful track record in understanding the U.S. regulatory environment and navigating the MLR review process
- Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
- Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders preferred
- Microsoft Office
- Veeva Promo Mats
- Brand planning
- Launch and tactical planning
- Results-oriented, exhibits leadership skills, and ability to influence and motivate without authority
- Proven ability to lead and collaborate with cross-functional teams
- Team player and strong track record of collaboration
- High ethical standards and personal integrity
- Strong sense of urgency and ability to organize, prioritize, activate and execute
- Team player and strong track record of collaboration, particularly across Marketing and Sales teams
- 20% - 30% including overnight stay
Benefits
- A discretionary annual bonus may be available based on individual and Company performance.
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