Hybrid Director, Segment Marketing

at Fidelity Investments

• Job title: Director, Segment Marketing
• Job type: Full Time
• Experience level: Lead
• Salary: $103,000 - $211,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Smithfield, United States

About the role

• Director of Segment Marketing at Fidelity leading B2B marketing initiatives for institutional investment solutions. Collaborating with business leaders and cross-functional teams to deliver comprehensive marketing plans.

Responsibilities

• Main point of contact for business leaders and stakeholders that advocates for and represents marketing into the business
• Collaborate with business and marketing leaders to set annual portfolio construction and models marketing strategy that aligns with key business and marketing initiatives and goals.
• Engage with business leaders and your marketing team to facilitate ongoing prioritization of marketing projects; includes management of new request intake and shifting / reprioritizing negotiations with business leaders.
• Manage, develop and deliver portfolio construction and models marketing programs.
• Be a critical connection point with our client-facing teams, providing regular marketing updates.
• Share trends and best practices to influence segment strategy, including industry and marketplace data.

Requirements

• Bachelor’s degree or advanced degree
• 7+ years of marketing and communications experience, including experience working on impactful business-to-business (B2B) marketing programs (financial services strongly preferred and institutional investor market experience a plus)
• Expertise in all aspects of marketing planning and development; program management skills to execute projects from planning through completion and measurement with exceptional attention to detail and time management
• Proven track record of delivering communications strategies that deepen client relationships and increase engagement with prospects
• Flexibility to adjust when priorities shift or the unexpected arises; prioritize and re-prioritize work, meet deadlines, and build strong business partner relationships
• Ability to work cross-functionally while collaborating across many teams in a complex organization
• Ability to proactively communicate progress updates to key stakeholders, surface potential obstacles and assist in developing creative solutions
• Intellectual curiosity to continue to stay informed on newest trends within financial services and marketing
• Active listening skills to gather differing perspectives, and a consultative approach to demonstrate understanding and influence outcomes
• Quick and clear headed under pressure; ability to thrive in a fast-paced, demanding environment.
• Excellent written and verbal communication and presentation skills, including comfort influencing and presenting to senior management.

Benefits

• comprehensive health care coverage and emotional well-being support
• market-leading retirement
• generous paid time off and parental leave
• charitable giving employee match program
• educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career