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About the role
- Director of Acquisition responsible for global marketing strategy and team management at Ventures Lab. Leading iGaming digital growth marketing efforts with a focus on performance and regional adaptation.
Responsibilities
- Develop and implement a global acquisition marketing strategy aligned with the company’s goals and vision
- Lead, mentor, and manage the marketing team, including the Paid Acquisition, Content, SEO and Affiliate Management specialists
- Collaborate with senior leadership to align marketing initiatives with business objectives
- Collaborate with country managers to tailor global marketing strategies to align with local market dynamics, cultural preferences, and customer behaviors
- Ensure that marketing campaigns resonate with regional audiences while adhering to the company’s brand guidelines
- Provide guidance, mentorship, and support to country managers, enabling them to execute strategies effectively
- Develop strategies to build brand presence and customer base in emerging markets
- Oversee the affiliate program's performance, ensuring growth, partner engagement, and ROI optimization
- Implement strategies to increase quality of all key acquisition partners
- Ensure compliance with industry standards and regulations within the affiliate marketing framework
- Lead SEO initiatives to improve organic search performance, traffic, and conversions
- Work closely with content, web development, and analytics teams to ensure SEO best practices are integrated
- Stay updated on industry trends and algorithm changes, adjusting strategies as needed
- Set clear KPIs for all marketing initiatives, monitoring performance across all channels
- Drive and ensure that all direct reports set KPIs for their individual members of their team and actively participate in performance measurement
- Present regular reports on marketing performance, insights, and recommendations
- Optimize budgets to ensure maximum ROI for all marketing investments
Requirements
- Proven track record in senior marketing leadership roles focusing on multi-regional marketing management, +5 years experience within B2C environment
- Minimum 5 years experience in the iGaming industry (B2C focus is a must)
- Experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search, Paid Social, Display, Affiliates, SEO/ASO)
- Exceptional leadership and team management skills with experience managing diverse, global teams
- Proficient in data analysis and metrics-driven decision-making
- Excellent communication and negotiation skills, with the ability to influence stakeholders at all levels
- Bachelor's degree in Marketing, Business, or related field
Benefits
- Competitive salary synonymous with skills and experience
- Opportunity to make a real impact in a developing organization
- Employment contract in Malta with the option to work fully remotely from Malta
- Supplementary health insurance coverage
Job title
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