Hybrid Director, Marketing Operations

at Observe.AI

• Job title: Director, Marketing Operations
• Job type: Full Time
• Experience level: Lead
• Salary: $200,000 - $220,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Redwood City, United States

About the role

• Director of Marketing Operations leading data-driven strategies for Observe.AI's AI agent platform. Overseeing marketing technology stack and aligning marketing with revenue goals while driving performance insights.

Responsibilities

• Define and lead the Marketing Operations strategy and roadmap, aligning marketing performance with revenue and growth goals.
• Own marketing performance analytics, including forecasting, ROI measurement, and investment modeling to guide budget and resource allocation.
• Oversee the data infrastructure and governance strategy that supports accurate attribution, lead scoring, and pipeline reporting across tools and systems.
• Build and maintain reporting and dashboards to track campaign ROI, funnel health, and performance KPIs and provide actionable insights to improve performance.
• Support the development and forecasting of lead and pipeline targets, in partnership with Sales and Sales Ops to align with revenue goals.
• Own marketing performance analytics, including forecasting, ROI measurement, and investment modeling to guide budget and resource allocation.
• Oversee the data infrastructure and governance strategy that supports accurate attribution, lead scoring, and pipeline reporting across tools and systems.
• Oversee and optimize the marketing tech stack (e.g., Salesforce, Marketo, 6sense, ZoomInfo), ensuring seamless integration and functionality.
• Drive continuous improvements in lead management, data hygiene and enrichment, and campaign attribution to ensure all opportunities are analyzed and tracked.
• Build and manage marketing automation workflows, lead scoring, and lifecycle tracking.
• Partner with GTM teams to translate business needs into scalable marketing operations solutions.
• Evaluate, implement, and manage vendor relationships and martech tools (including marketing budget and tech renewals) to improve efficiency.
• Develop and lead the Marketing Operations roadmap, prioritizing automation, process improvement, and data governance.
• Act as the executive liaison for Marketing in cross-functional revenue planning and systems integration initiatives.

Requirements

• 8+ years of experience in marketing or revenue operations scaling operations in high-growth SaaS or AI companies.
• Knowledgeable in IT, sales, finance, marketing, and sales development integration.
• Excellent communication skills with the ability to communicate and drive strategic priorities across multiple functions.
• Expertise with enterprise marketing tech and CRM systems (e.g., Salesforce, Marketo, 6sense, etc.) and strong understanding of data architecture and integration best practices.
• Proven ability to manage complex data and turn insights into business strategy.
• Familiarity with attribution models, campaign tagging, and full-funnel analytics.
• Ability to build strong relationships with internal customers (in Marketing, Sales, and Customer Success) and translate their needs into supporting capabilities.
• Proven experience leading teams and managing vendor/budget strategy across the martech ecosystem.
• Strong analytical acumen with the ability to translate data into actionable insights and executive-level recommendations.
• Experience driving stakeholder alignment and partnering with senior executives to drive decision-making and define investment priorities.

Benefits

• Competitive compensation including equity
• Excellent medical, dental, and vision insurance options
• Flexible time off
• 10 Company holidays + Winter Break and up to 16-weeks of parental leave
• 401K plan
• Quarterly Lifestyle Spend
• Monthly Mobile + Internet Stipend
• Pre-tax Commuter Benefits