Director of Global Enterprise Marketing at Clio, driving B2B marketing strategies for the legal sector. Overseeing integrated campaigns, brand positioning, and cross-functional collaboration with sales teams.
Responsibilities
Develop, own, and execute the comprehensive marketing strategy for the enterprise segment, directly aligning with Clio’s revenue targets.
You will manage the budget, define KPIs, and report on performance to the executive team.
Evolve the brand narrative and product positioning to resonate with enterprise decision-makers (e.g. CIOs, CINOs, Managing Partners, procurement, operations).
Build and execute integrated campaigns to drive top-of-funnel awareness and MQLs from enterprise accounts.
Launch ABM (Account-Based Marketing) and intent-based programs targeting key industries and segments.
Optimize paid, content, and partner marketing channels for longer enterprise sales cycles.
Develop and own the events and community strategy that supports an exclusive, high-value ecosystem for technology leaders at large law firms.
Collaborate with Sales and RevOps to define enterprise pipeline targets and measure marketing’s impact.
Build a content strategy that speaks to large law firms.
Requirements
10+ years of B2B SaaS marketing experience, including 3+ years in enterprise marketing leadership roles.
Proven success in launching or scaling enterprise go-to-market (GTM) strategies within a global or multi-regional organization.
Strong understanding of legal or compliance buyer personas, including AMLaw150 and large law firms, in-house counsel, and heavily regulated industries.
Demonstrated ability to collaborate cross-functionally with Sales, Product, and executive stakeholders.
Exceptional written and verbal communication skills, with a track record of translating technical/legal value into business impact.
Benefits
Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office minimum 2 days per week on our Anchor Days.
Flexible time off policy, with an encouraged 20 days off per year.
EAP benefits for you and household members, including counseling and online resources
401k matching and Child Education Savings
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
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