Director of Brand Marketing for Whimzees at Wellness Pet Company. Leading brand strategy and managing performance while developing high-performing marketing teams.
Responsibilities
Lead the development and execution of annual brand plans for Whimzees
Manage day-to-day brand performance including sales, share, and margin drivers
Work closely with Sales, Integrated Marketing, Innovation, and Supply Chain to bring plans to life
Regularly analyze consumer, category, and competitive trends to identify growth opportunities
Partner with Sales and Shopper Marketing to adapt brand strategies into differentiated customer programs
Support pipeline delivery by ensuring launch readiness, building commercialization plans
Coach and develop a team of marketers to think strategically, act with ownership, and operate with speed.
Requirements
A minimum of 8-10 years of experience in CPG Brand Management
Demonstrated the ability to coach, develop, attract, and retain high performing talent
Strong, proven analytical and strategic thinking capabilities
Experience and proven ability to lead, influence and collaborate with cross-functional teams
Excellent communication and presentation skills across all levels of the organization as well as with external partners
A high degree of ownership, holding themselves and others accountable and to a high standard
Innate curiosity with a drive to dig through and understand multiple layers to find and action against the root cause
A strategic mindset that is grounded in business objectives and deep understanding of the CPG environment.
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