Manager in Digital Marketing at Marsh leading SEO and paid media efforts across various platforms. Collaborating with teams to optimize campaigns while ensuring best practices in SEO management.
Responsibilities
Conduct SEO opportunity analysis and benchmarking across 100s of business lines and regional/country websites
Support SEO team with development and implementation of on-page and technical SEO improvements
Support and optimize Google Ads, Microsoft Ads, YouTube, and PMAX campaigns
Perform keyword, search intent, and topic research
Create and maintain dashboards and performance reporting in Looker Studio, Power BI, GA4, and Adobe Analytics
Coordinate with in-market teams, legal, and content owners to deliver campaign assets
Ensure tasks are prioritized and delivered via Wrike and/or Adobe Workfront
Stay up to date with changes in search algorithms, paid ad policies, AI search evolution, and analytics trends
Requirements
4–6 years of hands-on experience in SEO and Paid Search (Google and Microsoft Ads)
Proven ability to conduct SEO audits and competitive gap analysis
Demonstrable experience planning and activating paid media campaigns across multiple geographies and business lines
Strong analytical mindset with experience in GA4, Adobe Analytics, Power BI, and Looker Studio
Familiarity with Adobe Experience Manager (AEM) or similar enterprise CMS platforms
Advanced skills in keyword research, especially in the context of AI-driven search behavior
Excellent written and verbal communication in English
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