Digital Marketing Advisor for IPPF developing digital marketing strategies for clinics. Enhancing online presence and driving patient acquisition through innovative marketing solutions.
Responsibilities
Conduct local market, client, and competitor analysis to inform digital strategies
Build digital roadmaps aligned to clinic revenue goals
Develop service‑led social media strategies and advertising plans
Improve website content and UX to enhance conversion
Explore and pilot new digital channels
Support the development of an integrated content strategy
Establish email and CRM foundations including consent management
Train and upskill MA teams across core digital disciplines
Ensure compliance with local data protection laws
Establish a unified KPI framework for performance reporting
Requirements
Experience in a commercial setting (minimum 6-months)
Digital marketing expertise across owned/earned/paid channels
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