Marketing Manager executing digital marketing campaigns for Consumer Deposit Products. Integrating strategy and performance analysis to drive growth through digital channels.
About the role
- Digital Marketing Coordinator for Feeds’n Needs enhancing digital presence across retail network in the Maritimes. Overseeing digital marketing campaigns, website management, and customer engagement.
Responsibilities
- Enhance the Feeds’n Needs digital presence across our retail network in the Maritimes
- Assist with planning and executing digital marketing campaigns aimed at increasing foot traffic to stores and engagement across online platforms
- Leverage email marketing (Mailchimp), paid ads, geo‑targeted promotions, and social media to reach customers
- Track and analyze performance metrics across all digital channels, interpret key performance indicators, and provide actionable insights
- Support the execution of a structured content calendar and produce creative assets such as photography, video, and graphics
- Engage with customers by responding to digital inquiries and assisting with marketing needs of in‑store events and sponsorships
- Monitor emerging trends in digital marketing and identify new tools and technologies
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or equivalent experience
- Proven track record in digital marketing campaign execution and analytics
- Strong understanding of SEO, SEM, marketing automation, and conversion optimization
- Proficiency in Mailchimp, WordPress, and social media platforms
- Familiarity with eCommerce platforms, Google Ads, Analytics, and paid media strategies
- Graphic design skills using Adobe Suite or Canva are highly valued
- Solid grasp of customer journey mapping and omnichannel marketing strategies
- Ability to work independently and collaborate effectively
- Experience in retail marketing and eCommerce is considered an asset
- Portfolio: Please include examples of your previous work with your application. Applications submitted without a portfolio will not be considered.
Benefits
- Robust pension plan with employer matching that begins on Day 1
- Competitive health benefits – Medical/Dental/Vision/HSA, starting Day 1
- Short-term/Long-term Disability and Mental Health spending allowance
- Maternal top-up and Tuition Reimbursement
- 15 vacation days to start (tiered)
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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