Hybrid Digital Marketing Manager

at Recurly

• Job title: Digital Marketing Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: No Education Requirement
• Tech skills: Tableau
• Location requirements: Hybrid, Medellin, Colombia

About the role

• Digital Marketing Manager for Recurly, focusing on engagement, conversion, and pipeline for top brands. Managing integrated marketing strategies, optimizing campaigns, and analyzing performance metrics.

Responsibilities

• Develop and execute digital marketing strategies to generate high-quality leads through content syndication and Google Paid Search.
• Optimize paid search Google campaigns for maximum effectiveness, aligning with AEO (AI Search) best practices.
• Manage and optimize email nurture campaigns to guide leads through the sales funnel.
• Analyze campaign performance, identify areas for improvement, and report on key metrics.
• Collaborate with sales and marketing teams to ensure alignment of strategies and goals.
• Support execution of integrated marketing campaigns based on market segments to drive leads, marketing qualified leads (MQLs), and ultimately pipeline creation
• Partner with content and SDR team on outreach and follow-up communications for marketing campaigns
• Ensure leads are captured with Marketing Operations into Salesforce. Forecast, track, and report on marketing campaign performance; Develop and implement testing plans to drive continual improvement
• Ensure timely deployment of initiatives; Partner with stakeholders, be proactive to get buy in and ensure timelines are met and projects are in budget
• Improve new paid programs using data and feedback from our agencies and reports
• Set up webinars and work with content and product marketing to create compelling online events.
• Stay up-to-date with industry trends and best practices in digital marketing, content syndication, paid search, and AI-driven search optimization.

Requirements

• 5-7 years of experience in digital marketing; agency background is a plus
• Proven experience with marketing technology platforms, including Google Analytics, Tableau, Salesforce, vendor management systems, and LinkedIn.
• Strong understanding of lead generation, campaign management, and email marketing best practices.
• Excellent analytical and communication skills.

Benefits

• As a full-time employee, we offer competitive benefits programs and perks designed to fit your needs and the needs of your family.
• Recurly is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to gender, age, race, religion, or any other classification which is protected by applicable law.
• Recurly is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected]