Digital Marketing Manager providing maternity cover for a leading firm in digital marketing. Responsible for strategic initiatives across search, social, and direct channels.
Responsibilities
Design content strategies that will reach our different target audiences
Design and execute digital marketing plans for search, social and direct channels
Create digital content in a variety of formats suitable for different distribution channels
Manage and grow our social media presence
Evaluate metrics that affect our website traffic, quote conversation and audience engagement
Optimise website content and identify technical SEO improvements that improve search performance
Use data driven experiments and tests to improve digital marketing performance
Measure and report on digital marketing KPIs and objectives
Collaborate with internal digital teams and external agencies to improve marketing results
Prepare and manage the digital marketing budget for search, social and direct marketing channels
Ensure our brand is clear and consistent across all communication and channels
Requirements
Degree level qualification in marketing or a related field
Demonstrable commercial experience managing search, social and direct marketing campaigns
In-depth knowledge of content marketing best practice
Extensive knowledge of Google Analytics with strong analytical skills and data-driven thinking
Able to balance creativity and research to identify target audiences and devise compelling content strategies
Experience producing different formats of optimised digital content
Experience optimising landing pages and user funnels
Ability to use client data and segmentation to create targeted marketing campaigns
Experience designing and running experiments and multivariate tests
Awareness of marketing and data privacy regulations
Benefits
Salary: £46k to £54k
Hybrid working with 2 days per week at Head Office in Bristol
28 days annual leave (plus bank holidays on top)
Option to buy and sell a further 5 days of leave
Private medical insurance
Group life assurance
Health cash plan
Wellbeing fund to contribute toward promoting your mental and physical wellbeing
Performance related bonus
Significant investment in your learning and development
Job title
Digital Marketing Manager – Content Marketing, 6 Month Maternity Cover
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