Digital Marketing Manager responsible for B2C demand generation strategies at HealthHero. Collaborates with teams to optimize campaigns and maximize ROI in a high - growth environment.
DM
Hybrid Bilingual Digital Marketing Specialist, Spanish, English – Paid Media
Posted 4 days ago
About the role
- Bilingual Digital Marketing Specialist executing PPC campaigns to drive growth in U.S. and LATAM markets. Analyzing market trends and performance, optimizing campaigns across digital platforms.
Responsibilities
- Validate market opportunities
- Analyze search demand, keyword trends, and audience behavior to assess market potential
- Identify how buyers research, compare, and engage within the client’s industry
- Deliver a data-backed audit outlining opportunities, risks, and recommended entry strategies
- Build, manage, and optimize PPC campaigns across search, display, and social
- Continuously improve performance based on data
- Analyze campaign performance and identify what’s working
- Communicate performance, insights, and next steps clearly
- Proactively bring ideas to the table and support campaign planning
Requirements
- 3–4 years of hands-on experience executing and optimizing PPC campaigns (Google Ads required)
- Fluent in Spanish and English (written and verbal)
- Comfortable working directly with clients and explaining performance clearly
- Strong analytical mindset
- Able to manage multiple campaigns and priorities without things slipping
- Detail-oriented and accountable
Benefits
- Competitive salary + annual performance-based increases
- 401(k)
- Medical, dental, and vision coverage
- Short-term disability
- PTO + Paid holidays + floating holiday
- Annual volunteer day
- Parental leave
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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