Digital Marketing Manager responsible for developing integrated strategies driving brand growth at KFC. Collaborating cross - functionally to optimize digital customer experience and leveraging data - driven insights.
About the role
- Digital Marketing Specialist at TDCX managing integrated marketing campaigns across multiple channels. Responsible for measuring performance, optimizing spend, and leading user experience initiatives.
Responsibilities
- Plan and execute all Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital advertising campaigns.
- Develop and manage digital marketing campaigns across multiple channels utilizing appropriate tools and techniques for e-mail marketing, paid search, SEO, PPC, mobile advertising (including Apps), InMail Sponsored Content and social media.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize both spend and performance based on insights.
- Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
- Create leads, landing sites, and digital journeys in collaboration with internal teams to optimize user experience
- Any other duties and responsibilities that may be assigned to you by the management from time to time, within your category of employment in the organization and for the effective implementation, maintenance and continual improvement of the Quality Management System of TDCX.
Requirements
- Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor's Degree, Post Graduate Diploma, Professional Degree, Master's Degree in any related field.
- Preferable with 2 years of working experience in the related field is ideal for this position. However, fresh graduates are encouraged to apply.
- Experienced in managing PPC, SEO, SEM, SMM including Facebook, Instagram, Twitter, LinkedIn, LINE, WeChat and other online medium or mobile apps.
- Possesses strong analytical skills and experience of working with large volumes of data.
- Familiarity with Tableau and SPSS is an added advantage.
- Possesses excellent reporting skills with a proactive approach to business intelligence.
- Excellent verbal and written communication skills in English and the language of the supporting market.
Benefits
- Attractive remuneration and great perks
- Comprehensive medical, insurance, and social security coverage
- World-class workspaces
- Engaging activities and recognition programs
- Strong learning and development plans for your career growth
- Positive work culture that enables your future
- Easy-to-access location with direct public transport links
- Flexible working arrangements
- Coaching and mentoring from experts in your field
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
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