Digital Marketing Manager responsible for developing integrated strategies driving brand growth at KFC. Collaborating cross - functionally to optimize digital customer experience and leveraging data - driven insights.
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Hybrid Digital Marketing & Growth Analyst – eCommerce, CRO
Posted yesterday
About the role
- Digital Marketing & Growth Analyst optimizing eCommerce performance in D2C context. Responsibilities include CRO, SEO, and data analytics for revenue growth.
Responsibilities
- Optimizar la conversión del ecommerce (CRO): fichas de producto, landings y checkout.
- Ejecutar y analizar A/B testing sobre elementos clave (CTAs, layouts, copy).
- Monitorear métricas de performance y detectar desvíos (conversión, CAC, revenue).
- Liderar la estrategia de SEO on-page y crecimiento de tráfico orgánico.
- Gestionar Google Analytics 4 y construir insights accionables.
- Analizar performance de campañas (Meta Ads, Google Ads) y recomendar mejoras.
- Implementar estrategias de growth (cross-sell, suscripciones, referidos).
- Colaborar con equipos de contenido, data y marketing para mejorar resultados.
Requirements
- 2–4 años de experiencia en marketing digital con foco en ecommerce D2C.
- Experiencia en plataformas como Tienda Nube y/o Shopify.
- Manejo avanzado de Google Analytics 4.
- Experiencia en CRO (conversion optimization) y análisis de funnels.
- Conocimientos sólidos de SEO on-page y técnico.
- Experiencia analizando campañas de paid media (Meta / Google).
Benefits
- Almuerzo incluido los días presenciales en oficina.
- Bono mensual en productos.
- Día de cumpleaños libre.
- Gympass: acceso a una red de gimnasios, centros deportivos y aplicaciones de bienestar.
Job title
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Degree requirement
No Education Requirement
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