Lead the ideation and execution of engaging social media content for BioLife Plasma Services. Drive creative innovation and oversee digital asset management ensuring quality and compliance.
Responsibilities
Lead the ideation, production, and execution of engaging organic social media content across a variety of channels and formats, leveraging both hands-on creative tools and emerging technologies.
Serve as a creative generalist, supporting content needs ranging from video and user-generated content to print and digital assets.
Drive innovation in creative workflows and storytelling by adopting cutting-edge AI solutions to optimize efficiency and elevate content quality.
Oversee digital asset management, ensuring the efficient ingestion, curation, and archiving of custom photo and video content for business use, while facilitating feedback and timely approvals.
Ideate, produce, and execute organic social media content by visiting centers and combining phone-based tools with creative software.
Develop, capture, and edit compelling social media, video, and print content to support BioLife center activities and brand initiatives.
Leverage both hands-on creative tools and cutting-edge AI technology to optimize content production and drive innovation.
Serve as digital asset manager by ingesting, curating, organizing, and archiving custom photo and video content from internal teams and external vendors.
Design and implement templates and branded graphics for social media, in-center collateral, and executive presentations.
Collaborate with marketing, social media, and web teams to align content strategies and deliver cohesive multi-platform campaigns.
Aggregate feedback from stakeholders and facilitate smooth administrative and regulatory approvals.
Maintain up-to-date, easily accessible libraries of approved assets for business and stakeholder use.
Ensure all content meets brand guidelines and complies with regulatory standards.
Identify and implement creative solutions to elevate user-generated content and keep assets on-brand.
Requirements
Minimum of 5-7 years of experience in creative and/or design roles within a marketing department, or advertising/branding agencies, with a balance of digital and print experience.
Strong knowledge and understanding of internet culture and emerging technologies.
Fluent with Adobe Creative Suite, specifically Lightroom, Photoshop, Premiere Pro, Illustrator, and/or After Effects.
Demonstrated flexibility in style and execution across a range of production styles and levels.
Demonstrated experience engaging with people ranging from “person on the street” to executives/experts.
Experience working in fast-paced environments with tight deadlines and evolving priorities.
Proficient in Microsoft applications (i.e., PowerPoint, Excel, Word, SharePoint, Outlook, Teams, etc.).
Fluency (spoken and written) in English, Spanish proficiency a plus.
Benefits
U.S. based employees may be eligible for short-term and/or long-term incentives.
U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.
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