Hybrid CRM & Sales Excellence Manager

at AVIA Pharma Germany

• Job title: CRM & Sales Excellence Manager
• Job type: Full Time
• Experience level: Mid level, Senior
• Salary: Not specified
• Degree requirement: Postgraduate Degree
• Tech skills: Go
• Location requirements: Hybrid, Wolfratshausen, Germany

About the role

• CRM & Sales Excellence Manager at AVIA Pharma managing customer experience and sales processes. Driving CRM strategy and implementation in a growing family business in healthcare.

Responsibilities

• (Co-)lead the selection and implementation of the new CRM system (from requirements analysis to go-live)
• Strategically develop and optimize CRM usage to achieve marketing and sales objectives
• Analyze, define and implement more efficient, data-driven processes in marketing and sales (e.g., lead management, pipeline management, reporting)
• Train and actively support marketing and sales staff in using the new system and the optimized processes
• Ensure data quality and consistency in the CRM system
• Create meaningful dashboards and reports to enable informed decision-making, identify performance bottlenecks and work with marketing to define appropriate target groups
• Serve as the Omnichannel Manager within the BMDS circle as a central coordination function
• Administer, configure and maintain the current and, later, the new CRM system (user management, permissions, customization)

Requirements

• Completed Master's degree in business administration, business informatics, or a comparable field with a focus on marketing, sales or information systems
• Several years of solid experience in CRM administration as well as active involvement/leadership in CRM implementations
• Proficient with CRM platforms (e.g., Salesforce, Microsoft Dynamics, HubSpot, Pipedrive, etc.)
• Deep understanding of database structures and system integrations
• Ability to interpret complex data, identify root causes and derive clear, actionable recommendations for management and teams
• Strong facilitation and persuasion skills and the ability to act as a bridge between IT, marketing and sales, engaging all stakeholders
• Structured, independent working style and the drive to not only manage processes but fundamentally improve them

Benefits

• Flat hierarchies and open communication, enabling your personal development and contributing to the continuous improvement of our services
• Unlimited coffee, tea & water during working hours
• Regular team events to foster team spirit — we are stronger together
• Option to work remotely (mobile office)
• Birthday gift — because you're special
• Company pension plan — think ahead for tomorrow
• Subsidy for computer glasses — to keep your vision clear
• E-bike/bike leasing — cycle to work
• eGym Wellpass — because when you're well, we're well
• Special leave for various occasions such as birth, marriage, bereavement
• 30 days of vacation per year