Customer Engagement Analyst focusing on customer data analysis and engagement metrics to improve experience, retention, and loyalty.
About the role
- CRM Analyst transforming data into actionable customer insights for GetAway's growth. Working at the intersection of Data, CRM, and Growth in a hybrid environment.
Responsibilities
- You analyze campaigns, customer journeys and incentives with a clear focus on effectiveness and ROI.
- You design and maintain control-group setups, assess lift effects and establish standards for experiment-driven CRM.
- You structure data and translate it into clear dashboards, reports and actionable recommendations.
- You define KPIs, build Looker dashboards and enable teams to work in a data-driven way.
- You identify new segmentation and trigger logic across the customer lifecycle, from activation to retention.
- Together with CRM, Product and MarTech teams you develop use cases with real uplift potential, from welcome flows to churn prevention.
Requirements
- You understand data not only technically but also see patterns, behaviors and opportunities in event data structures.
- You are proficient with SQL / BigQuery and visualization tools like Looker or Looker Studio, using them to deliver insights rather than just numbers.
- You have experience analyzing CRM initiatives, including control groups, KPI setups, lift logic and impact measurement.
- You are hypothesis- and impact-driven and translate analyses into clear, actionable recommendations with business relevance.
- You will work from our Berlin office, or alternatively from one of our other locations in Schwerin, Leipzig or Frankfurt am Main, in a hybrid model.
Benefits
- €500 travel credit per year for bookings through our platforms — so you can experience firsthand what you help build.
- 20% Family & Friends discount — share your passion for travel with the people who matter to you.
- JobRad — exercise, fresh air and tax benefits included.
- Team events at our locations and beyond — we celebrate successes and build team spirit.
- Hybrid working that adapts to your life — for real flexibility.
- A team that loves travel and wants to build something together — with a lot of ownership and opportunities to shape the product.
Job title
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