VP of Product Marketing leading market positioning for AI software creation platform at Replit. Responsible for product messaging, competitive intelligence, and driving product launches to market.
About the role
- Credit Card and Credit Line GTM Lead responsible for product performance in Colombia's market. Collaborating with global teams, driving card activation, and engagement through local GTM strategies.
Responsibilities
- Serve as the key liaison between the global Credit Line and Credit Card product teams and the Colombia GTM team, ensuring local execution aligns with global objectives.
- Design and execute GTM strategies to increase credit card activation and usage, particularly by cross-selling to customers acquiring phone finance products.
- Drive mutual reinforcement between the Phone Finance and Credit Card businesses, identifying opportunities for bundling, upselling, and joint campaigns.
- Maximize the use of our national distribution network to increase credit card issuance and activation.
- Manage relationships with existing commercial partners and acquirers related to the credit card business, ensuring alignment and performance.
- Track and drive key performance indicators (KPIs) for the credit card product, ensuring achievement of growth, activation, and usage targets in coordination with product and GTM teams.
- Develop and manage new and existing alliances to enhance the value proposition of the credit card through exclusive benefits and offers for cardholders.
- Lead initiatives to enable and scale the physical distribution of the credit card through our network of allies and retail partners.
- Collaborate closely with marketing, operations, risk, compliance, and customer service teams to ensure a smooth end-to-end experience for credit card customers.
Requirements
- Minimum of 5 years of experience in the credit card or consumer finance industry, preferably with exposure to GTM strategy, product activation, or commercial partnerships.
- Proven track record of delivering results in card issuance, usage growth, and partner engagement.
- Strong interpersonal and relationship-building skills.
- Full professional proficiency in English and Spanish (verbal and written).
- Strong project management and data-driven decision-making skills.
- Experience in fintech, telecom financing, or embedded finance environments.
- Familiarity with Colombia’s financial and regulatory landscape.
- Entrepreneurial mindset and ability to operate in a fast-paced, evolving environment.
Benefits
- 100% Company-funded Health and Life Insurance for employees and immediate family members
- Indefinite-term contract
- 20 days of vacations
- $2,000 USD annual Co-working Travel perk
- $2,000 USD annual Professional Development perk
- $500 Wellness
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Location requirements
Go - to - Market Solutions & Transition Lead supporting Baker Tilly's strategic market initiatives and driving actionable solutions. Collaborating across teams to ensure effective transition of client solutions.
Global Product Marketing Manager leading integrated marketing strategies for product launches. Collaborating across teams for successful marketing initiatives at MillerKnoll.
Lead Product Marketing Manager at Findigs, driving positioning and GTM strategies for rental management platform. Collaborating across teams to enhance product narratives and market impact.
Senior Product Marketing Manager driving consumer engagement for Zoopla’s Homeowner & Moving Services. Oversee marketing strategy and execution across channels for optimal homeowner experience.
Business Planning role at Hewlett Packard Enterprise focusing on strategy, planning, and operations. Collaborate with cross - functional teams to develop business plans and drive organizational performance.
Founding GTM Lead managing customer relationships for Verdo.ai in a hybrid role. Overseeing sales cycle and collaborating with engineering for product - market fit.
Product Marketing Manager leading a team to design marketing materials and manage product development at Uline. Collaborating across departments to optimize product positioning and trends.
Senior Product Marketing Manager shaping market success at Nintex within AI, automation, and orchestration sectors. Collaborating with cross - functional teams to drive strategy, messaging, and revenue growth.
Product Marketing Manager driving growth and go - to - market strategies for Clay's innovative solutions. Collaborating across teams and shaping product narratives to capture market opportunities.