Director of Creative Strategy & AI Innovation at Adobe leading integrated creative initiatives. Overseeing brand platforms and aligning with AI vision for audience engagement.
About the role
- Creative Strategist developing performance marketing strategies for mammaly's pet supplement campaigns. Collaborating with cross-functional teams to enhance brand communication and drive measurable results.
Responsibilities
- Develop data-driven, targeted creative concepts for performance campaigns.
- Write clear, actionable creative briefs and work closely with design, copy, and media teams.
- Analyze the performance of creatives and derive concrete optimization recommendations.
- Test hooks, visuals, and CTAs through A/B testing.
- Manage the entire ad production process — from concept to finished ad asset.
- Ensure content aligns with the brand and achieves KPI targets.
- Collaborate across teams with Marketing, Brand, and Product.
Requirements
- 3–5 years of experience in creative strategy, performance marketing, or digital advertising — ideally in e-commerce, FMCG, or DTC.
- Proven experience creating successful creatives that increased clicks, conversions, and revenue.
- Knowledge of paid media platforms such as Meta, TikTok, YouTube, and Google Ads.
- Data-driven and able to make creative decisions based on metrics.
- Confident in German and English — written and spoken.
- Strong eye for visual storytelling and impactful copy.
- Structured, independent, and able to keep an overview across multiple projects.
- Familiarity with tools like Google Analytics, Meta Ads Manager, and creative testing frameworks.
Benefits
- Ability to structure your workday 100% flexibly.
- Everything you need to work from home provided.
- Choice between a high-end Mac or Windows setup.
- Work from home or at our office in Berlin.
- 75% employee discount on orders up to a value of €100 per month.
- Company pension (bAV), company health insurance (bKV), and much more.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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