Communications Specialist managing communications and marketing strategy at UW - Madison. Engaging with stakeholders and supporting alumni and donor events with enthusiasm and communication skills.
About the role
- Communications Specialist developing marketing communications for the Kemper Art Museum. Collaborating with stakeholders to ensure engaging and consistent messaging across various platforms.
Responsibilities
- Lead development of written marketing and communications content, serving as the voice of the Museum by adhering to editorial guidelines and ensuring consistent tone and messaging across assets.
- Write, edit, and proofread promotional assets for both the overall Museum and its seasonal exhibitions and programs across media platforms, including web texts, brochures, advertisements, calendars, and postcards.
- Work closely with the Head of Publications and the Curatorial, Education, and Marketing teams on content strategy for current and future promotional materials.
- Oversee the hiring and project management of external graphic designers.
- Coordinate and manage printers for print promotional materials, incorporating color proofing and management of mailing lists to workflows.
- Develop, update, and distribute content and production schedules among internal and external stakeholders.
- Lead the strategic development of content for the Kemper Art Museum’s primary social media channels (Facebook, Instagram, and YouTube).
- Responsible for day-to-day activities, including designing compelling content, photographing events, and posting on social media platforms.
- Perform day-to-day content management of Museum website, including overseeing text and image updates to various pages.
- Create an email content plan and overall calendar, coordinating with the Marketing Specialist on targeted campaigns and audience segmentation.
- Serve as the liaison between the Museum and University’s News and Media Relations team, coordinating seasonal outreach about upcoming exhibitions and programs.
Requirements
- Bachelor's degree or combination of education and/or experience may substitute for minimum education.
- Relevant Experience (3 Years)
- Ability to create accessible communication experiences for all audiences and users.
- Experience using social media platforms (Facebook, Instagram, YouTube, and LinkedIn) for business purposes and email services such as Constant Contact and EMMA.
- Proficiency with CMS platforms and proficiency or ability to become proficient with web analytics tools and reporting.
- Familiarity with cultural institutions and higher education environments and interest in art and art museums.
- Master’s degree in art history, English, communications, marketing, or equivalent (preferred).
- Experience in Museum Marketing, Advertising, Communications, and Public Relations (5 Years) (preferred).
- Skills: Adobe After Effects, Adobe Creative Cloud, Adobe InDesign, Detail-Oriented, Digital Marketing, Graphic Design, Image Editing, Interpersonal Communication, Marketing, Microsoft Office, Proactive Thinking, Problem Solving, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Platform, Strategic Thinking, Technical Savvy, Typography, Video Content, Video Editing, Visual Aesthetics, Work Collaboratively, Working Independently, Writing Grade G10.
Benefits
- Up to 22 days of vacation, 10 recognized holidays, and sick time.
- Competitive health insurance packages with priority appointments and lower copays/coinsurance.
- Free Metro transit U-Pass for eligible employees.
- Defined contribution (403(b)) Retirement Savings Plan with employee and university contributions starting at 7%.
- Wellness challenges, annual health screenings, mental health resources, mindfulness programs and courses, employee assistance program (EAP), financial resources, access to dietitians, and more!
- 4 weeks of caregiver leave to bond with a new child.
- Family care resources for continued childcare needs and adult care.
- WashU covers the cost of tuition for you and your family, including dependent undergraduate-level college tuition up to 100% at WashU and 40% elsewhere after seven years.
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