Communications Manager leading a mission-driven communications strategy for Terre des Hommes Netherlands. Overseeing brand management and media engagement to enhance advocacy and fundraising efforts.
Responsibilities
Lead the development and execution of a comprehensive communications strategy that enhances TdH NL’s reputation, advocacy influence, and fundraising impact
Translate complex research, programme, and advocacy content into accessible, engaging stories that highlight our mission and impact
Ensure all communications reflect TdH NL’s values, tone, and strategic priorities
Oversee brand management and ensure all content (digital, video, social media, and print) is creative, consistent, and emotionally engaging
Manage crisis communications and sensitive issues with clarity and professionalism
Lead proactive media engagement and build strong relationships with journalists and opinion leaders
Expand the use of multimedia storytelling to increase reach and engagement
Manage and mentor a team of communications professionals, setting clear goals and providing regular feedback
Monitor and evaluate the effectiveness of communications strategies using data and insights
Provide regular updates to senior leadership on communications performance and outcomes
Ensure the website is up to date, functional, and aligned with strategic goals
Oversee webcare and ensure alignment with the Ethical Content Policy (ECP)
Requirements
Proven experience in developing and executing strategic communications that enhance visibility and impact
Strong ability to translate complex content into compelling, mission-aligned storytelling
Experience leading multi-channel communications, including digital, media, and creative campaigns
Demonstrated success in multimedia strategy, including video and visual storytelling
Strong understanding of brand management and audience engagement
Experience working with programme teams to ensure communications reflect evidence-based impact
Proven leadership and team management skills
Strong analytical skills and experience using data to inform strategy
Excellent relationship management and influencing skills
Experience in issue and crisis communication
Fluency in Dutch and English, both written and spoken
Benefits
A meaningful leadership role in a respected international child rights organisation
A collaborative and mission-driven work environment
Opportunities for professional growth and global impact
Competitive salary and benefits in line with sector standards
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