Manage product lines, lead strategy development, ensuring competitiveness and profitability for Farmers. Collaborate across teams to deliver compliant insurance products with accountability for revenue and growth targets.
Responsibilities
This position manages designated product lines within a business unit to ensure they remain competitive and relevant
The role leads strategy development and execution to support long-term product line health and profitability
The position evaluates financial performance and implements adjustments to achieve revenue, profit, and growth targets
It collaborates cross-functionally to deliver competitive, compliant, and customer-focused insurance products
The position manages direct reports who are individual contributors or people leaders to ensure effective product line management and alignment with state product goals
Leads competitor analysis to inform product strategies
Evaluates models, rating variables, and market segments to recommend strategic adjustments that improve competitive positioning
Analyzes competitor earning reports, market positioning, and countrywide rating curves to guide product development and rate strategies
Leverages insights from market analysis, customer feedback, and benchmarking to drive product initiatives and pricing decisions
Accountable for achieving/exceeding profit and growth targets in assigned geography
Develops strategic vision and supporting roadmap that will profitably expand market share within assigned geography
Collaborates with cross-functional teams to design and implement product strategies and operating standards that facilitate profitable growth
Uses broad business knowledge to contribute to strategic planning for rating approaches, rating variables, and performance metrics
Optimizes rating structures by analyzing losses, coverage types, and industry trends
Performs advanced trend analyses such as retention analysis and new money trends to support product planning and inform decisions
Leads P&L driven projects to adjust rating factors, refine pricing models, and enhance profitability through targeted rating initiatives
Collaborates cross-functionally to evaluate and implement countrywide non-rate or underwriting actions
Leads processes to assess the impact of changes in policy terms and coverage options, analyzes their effectiveness, and recommends adjustments to enhance outcomes
Monitors performance and communicate product, pricing, underwriting philosophies, strategies, and financial results to internal/external partners, leadership, as well as team members
Tracks product performance metrics to identify trends, ensure compliance, and assess alignment with business objectives
Prepares reports for stakeholders and senior leadership
Maintains systems to monitor financial results, product outcomes, and post-project performance
Leverages data to deliver actionable insights and recommendations
Manages teams while being responsible for their performance and outcomes
Guides and supervises efforts of direct reports to execute product line strategies aligned with business objectives
Provides direction, feedback and performance management to foster team development and a high-performance culture
Performs other duties as assigned
Requirements
Minimum seven years of experience required in product line management or similar role
Experience in a people leader or management role preferred
Insurance industry experience required
Strong verbal communication and listening skills
Demonstrated written communication skills
Effective interpersonal skills
Able to interact effectively with business partners and stakeholders
Demonstrated analytical skills
Strong ability to analyze data and trends to make informed decisions and recommendations
Possesses strong product knowledge
In-depth knowledge of insurance products including commercial lines, property & casualty (P &C) lines, specialty lines, and other relevant types
Proficient with all stages of product lifecycle including ideation, development, launch, and post-launch evaluation
Demonstrated P&L management experience
Demonstrated project management skills
Effective leadership skills
Strong collaboration and team building skills
Proven ability to inspire and develop staff
Effectively coaches and delivers constructive feedback
Possesses strong technical aptitude
Proficient in Microsoft Office suite
Proficiency with product management tools, data analysis software, and reporting systems
Working knowledge of SaaS, SQL preferred
Benefits
Bonus Opportunity (based on Company and Individual Performance)
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