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About the role
- Brand and Media Manager driving global brand campaigns and engaging partners across media channels at Broadridge. Collaborating with internal and external teams to enhance brand strategy and execution.
Responsibilities
- Manage Broadridge’s global brand campaigns with the Head of Paid Media and Head of Brand Strategy, including media channel planning, and telling the story of the campaign with data and insights, in partnership with our Data & Analytics team
- Help develop updates to Broadridge campaign effectiveness across our visual design system, voice and tone, and guidelines for each of our marketing channels (digital, social, events, out of home, print, editorial content, immersive)
- Collaborate with segment marketing teams, and regional marketing teams across the globe, to help tune marketing tactics to harmonize with the enterprise brand
- Develop recommendations for internal partners on integrated campaign planning and execution to strengthen our impact and user experience
- Partner with our in-house Creative Design team to guide the creation of campaign assets that engage and delight our audiences and refine our channel-specific visual guidelines and best practices fueled by performance data
- Oversee our evolving brand documentation and processes, how we distribute and reinforce brand guidance within the company, and how we manage requests for assets and resources from outside of Marketing
- Partner with Legal to refine and solidify Marketing compliance processes
Requirements
- 3+ years’ experience in media planning and channel management, mostly for B2B; tech, fintech, and/or financial services a plus
- Experience in corporate branding, brand positioning, messaging and marketing communications, mostly for B2B; tech, fintech, and/or financial services a plus
- Strong understanding of marketing campaigns, editorial content, and analytics and how they work together to inform decisions that affect the brand
- Experience reporting on campaign performance and using the learnings to fuel future campaigns and in-flight optimizations
- An experienced and successful communicator – verbally, written, and via presentations
- A disposition to help internal “clients” succeed, learn from each experience, and have fun along the way
- Ability to organize, prioritize, and help teams operate in a fast-paced, distributed, and supportive environment
- A proactive problem solver who uses critical thinking at each step
Benefits
- Comprehensive benefit offerings
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