Brand and Communications Manager at Right at Home UK, enhancing a respected care brand's national communications. Shaping messages and leading strategic media relations to impact public perception.
Responsibilities
Lead the development and execution of a national communications strategy that aligns with our mission and values, ensuring consistency across all channels and audiences.
Shape and protect the brand narrative, ensuring our tone of voice reflects our commitment to compassion, professionalism, and excellence.
Act as the brand guardian, overseeing all internal and external communications, from press releases and social media to award submissions and executive speeches.
Drive proactive media relations, securing positive coverage in national and regional outlets, and building strong relationships with journalists, influencers, and stakeholders.
Lead crisis communications, acting as the primary contact for media responses and supporting the leadership team with timely, transparent messaging.
Coach and support franchisees with local PR, communication processes, media training, and brand alignment, ensuring consistency across our UK network.
Mentor and manage a high-performing creative and copy team, fostering innovation and accountability.
Use data and insight to evaluate campaign performance, refine messaging, and inform strategic decisions.
Champion internal communications, ensuring our people feel informed, inspired, and connected to our purpose.
Requirements
A degree or professional qualification in communications, journalism, marketing, or a related field
3–5 years’ experience in a senior communications or PR role, ideally within a values-led or regulated sector
Proven ability to craft compelling, multi-layered messaging that resonates with diverse audiences
Strong media network and experience managing high-profile press opportunities
Expertise in crisis communications, reputation management, and stakeholder engagement
A confident, adaptable writer with a sharp eye for detail and a passion for storytelling
A strategic thinker who thrives under pressure and leads with empathy and clarity
Experience managing budgets, agencies, and cross-functional teams
Benefits
23 days annual leave (increasing with service) + bank holidays
Salary sacrifice pension & EV scheme
Contribution to private healthcare
Free secure parking
A collaborative, values-led culture with a supportive and creative team
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