Bank Channel Marketing Director leading marketing strategy for partnerships with financial institutions. Building relationships and implementing growth-focused marketing initiatives in the payments sector.
Responsibilities
Build trusted relationships with bank partner leaders, Worldpay GMs and business management team; understand partner’s business segments and growth goals to ensure success.
Introduce key marketing initiatives that align with business goals and meet marketing acquisition ACV targets and retention objectives.
Develop and implement a comprehensive marketing plan that enables bank partners to scale and achieve exponential growth.
Collaborate with internal teams to design and implement high-quality, relevant content for plan initiatives.
Monitor and analyze marketing performance metrics to gauge effectiveness; have the flexibility and willingness to pivot plans quickly, when necessary.
Be an active contributor to the overall MSFI Marketing strategic plan; work with members of the team to ensure delivery and success.
Requirements
Knowledge of Merchant business and experience with partner marketing
Proven history of supporting cross-functional relationships at all levels; able to address critical cross functional barriers
Knowledge of marketing best practices, product tools and methodologies; an eye for creative best practices
Excellent verbal and written communication skills to audiences of various levels in the organization and directly with the customer, e.g., executive, management, individual contributors
Proficiency in problem solving and time management skills managing multiple deadlines
Knowledge and/or experience of Workfront or similar marketing project system
History of delivering high-quality results and a willingness to challenge the status quo.
Benefits
A competitive salary and benefits
A variety of career development tools, resources, and opportunities
The chance to work on some of the most challenging, relevant issues in the payment industry.
Time to support charities and give back in your community.
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