Mobile & Conversational Messaging Product Lead at Zeta Global. Responsible for defining and scaling strategy across SMS, WhatsApp, and Mobile Push while leading platform development.
About the role
- Exverus Media seeks a Performance AMD skilled in managing media campaigns. Focused on building client relationships and optimizing performance across various channels.
Responsibilities
- The Exverus AMD, Performance is a measurement-driven, lower-funnel expert who is able to combine advertising and innovation in ways that help our clients grow their businesses measurably.
- Responsible for building a strong relationship with our clients, translating data into actionable insights and leads the team around them.
- Oversees all functions related to performance media: planning, activation, optimization/pacing reporting, and budget management.
- Serves as key performance contact for the account across all channels: Search, Social, Programmatic, and e-commerce/retail media.
- Oversees all channel functions to foster collaboration, synergy, and best-in-class integrated media campaigns.
- The AMD will oversee all standards, media performance, investments, with an eye for innovation and growth!
Requirements
- 5+ years of experience in managing performance marketing campaigns for a media agency or in-house media planning/buying team
- Oversee Search, Social, Programmatic, and e-Commerce/Retail media teams in all aspects of platform from campaign build to budget pacing including:
- Adhering to agency standards and best practices for platforms (working with VP, Performance and Performance Directors)
- Budget accuracy and pacing, Billing, Estimates, schedules by flight, tactical highlights, investment data inputs (ex. - trafficking instructions), adherence objectives, checking buy authorizations/insertion orders, added value and makegood negotiations, compliance, fostering relationships with platforms, timely billing payments/reconciliations, etc.
- Stewardship, maintenance, and future opportunities including active re-negotiations (as applicable), discrepancy resolution, post analysis performance, KPI reporting for performance tracking
- Oversee campaign performance including monitoring and optimizations, brand safety and suitability, financial management/billing, and makegood recommendations
- Supervise planning and pre-campaign set up, creative management, media contracts / I.O.s, trafficking, and proof of launch deliverables
- Elevate media reporting from disparate channel insights to holistic, actionable, and digestible brand insights tied to business objectives
- Build strong working relationships with clients and planning teams:
- Communicate status of larger scale projects and tasks across accounts
- Create and streamline processes adhering to agency best practice, tailored to specific needs
- Align on key client communications
- Collaborate to bring innovation to clients (opportunities, solutions, etc.)
- Review, provide feedback and approve all tactical recommendations prior to review with planning team and clients
- Review and elevate all tactical plans to ensure cross-channel continuity and holistic tactical recommendations aligning with all strategic goals and business objectives
- Support from Performance Directors to foster continue channel evolution and innovation
- Review and QA all reporting deliverables (ie. monthly reporting, QBRs, adhoc requests) to present holistic/omni-channel media performance
- Oversee any cross-channel budget changes/optimizations for enhanced synergies and flawless activation
- Share innovative thinking, ideas, and opportunities to evolve media campaigns and performance
- Regularly and proactively read trades, stay informed, and provide proactive updates and incorporate trends and developments in the media recommendations
- Build strong working relationships with clients:
- Have periodic 1:1 check ins to discuss client priorities
- Troubleshoot and problem solve for key client requests and issues that arise as necessary
- Find opportunities to educate clients on the latest opportunities and innovations in the marketplace - channel deep-dives, what’s new etc.
- Work to bridge e-comm and brand media for holistic planning, activation, and reporting
- Coordinate with 3rd party agencies (Integrated Agency Team - IAT) regarding creative, content, and general campaign integrations
- Serve as performance representative and key contact with IAT
- Relay questions and changes to performance teams and make sure key channels are included in all relevant communications and workstreams
- Develop consistent processes and workflows across SME teams
- Adhering to agency best practice, tailored to specific account needs
- Mentor and manage growth of performance
- Identify educational and training opportunities
- Create opportunities to yield higher visibility to performance media (ie. deep-dives, building media partnerships etc.)
- Address team and client questions related to specific subject matter questions
- Reinforce key learnings and historical performance insights with SME teams
- Oversee management of budgetary tasks (including client budget issuances) and billing responsibilities
- Liaise with performance directors on investment projections and key partnerships
- Fosters an environment for growth and learning
- Represents Exverus professionally with clients
- Ensures that deadlines are met, including managing client expectations
- Promotes a supportive working environment where new ideas are welcomed
- Focuses on problem solving and solutions, guiding the team accordingly
- Ensures the team is regularly informed and updated regarding client needs and strategies
- Manages applicable client budgets.
Benefits
- Transparent path for growth and professional progress
- Health benefits + company match 401k
- Unlimited PTO
- Remote position potential
- Tight-knit team that works together and has fun together
- A culture of creativity, collaboration, respect for work effort, and transparency
- Clients who are professional, respectful, and open to creative ideas
- Ownership to build client relationships, mentor junior team members and practice leadership visibility within the agency
Job title
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Degree requirement
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