Product Development Director bringing IT - driven product enhancements to market for P&C insurance at USAA. Collaborating across functions to ensure compliance and improve product offerings.
About the role
- Mobile & Conversational Messaging Product Lead at Zeta Global. Responsible for defining and scaling strategy across SMS, WhatsApp, and Mobile Push while leading platform development.
Responsibilities
- Define the long term vision for Zeta’s Conversational Messaging Platform, aligning messaging channels, AI capabilities, and enterprise marketing use cases
- Lead the transformation of mobile messaging into a scalable product vertical within the Vertical Applications team
- Define how mobile and conversational capabilities are packaged, positioned, and monetized across Zeta's enterprise client base
- Partner with Sales, Product Marketing, and Customer teams to create repeatable adoption frameworks, vertical use cases, and enterprise deployment models
- Work directly with strategic clients and internal teams to translate market demand into roadmap priorities
Requirements
- 10+ years in Product Management, Platform Strategy, or Product-Led GTM
- Track record building or scaling messaging, engagement, or martech platforms (CPaaS)
- Backgrounds in Mobile engagement or conversational messaging platforms
- Knowledge of Martech / Adtech infrastructure or Customer Engagement Platforms (CEP)
- Familiarity with messaging infrastructure providers or enterprise SaaS with product-led GTM
- Skills in platform product development and monetization strategy
- Understanding of messaging protocols and ecosystems: SMS, RCS, WhatsApp, Push
- Experience with Conversational UX and AI-driven engagement models
- Proficiency in Product-led GTM, enterprise solution positioning, and client adoption frameworks
- Strong cross-functional leadership across Product, Engineering, and GTM teams
- Technical fluency: APIs, platform integrations, marketing automation ecosystems
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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