Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Assistant Group Brand Manager overseeing FMCG brand portfolios and driving growth through strategic ecommerce initiatives. Collaborating with cross-functional teams in a dynamic commercial team.
Responsibilities
- Drive revenue, market share, and profitability for Beauty brands, leveraging deep category insights (consumer trends, product innovation, seasonal demand, competitive landscape).
- Lead and negotiate annual agreements with top e-commerce platforms (Shopee, Lazada, TikTok Shop, etc.) to secure strategic visibility, campaigns, and promotional opportunities for Beauty brands.
- Oversee brand portfolio profitability through robust P&L management, ensuring pricing, promotions, and assortment strategies deliver against targets.
- Plan and execute high-impact brand campaigns, new product launches, and exclusive activations tailored for the Beauty category.
- Work closely with Marketing, Supply Chain, and Finance to align Beauty brand strategies and deliver seamless end-to-end execution.
- Coach, develop, and inspire the Brand Management team to deliver outstanding performance, fostering a culture of agility, innovation, and excellence.
- Cultivate strong, long-term partnerships with Beauty brand principals and ecommerce platforms to ensure alignment on strategic priorities and business growth.
Requirements
- 4–6 years of experience in Ecommerce, Brand Management, or Category Management, preferably with FMCG experience, especially in personal care or beverages.
- Strong commercial acumen with solid experience in P&L management and ecommerce campaign planning.
- Strong analytical mindset, with the ability to turn data into insights to optimize assortment, pricing, and promotions.
- Demonstrated ability to thrive in a fast-paced, high-growth environment.
- Proficiency in Excel and PowerPoint.
- Exceptional communication and presentation skills in English; comfortable influencing senior stakeholders.
- Excellent negotiation and stakeholder management skills with platforms and brand partners.
- Proven track record in managing Beauty brands (skincare, cosmetics, haircare, fragrances, personal care) across online channels.
Benefits
- Competitive compensation package.
- A professional, international working environment blending diverse cultures to foster creativity and collaboration.
- Ample career development opportunities via on-the-job exposure and Intrepid University’s training (Ecommerce, Beauty category insights, technical skills, leadership).
- A chance to work alongside industry leaders, innovators, and partners who are transforming the beauty ecommerce landscape in SEA.
Job title
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