Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Assistant Brand Manager overseeing brand marketing and P&L responsibilities in Thailand. Leading marketing initiatives and managing a team for effective brand management and growth.
Responsibilities
- Be responsible for P&L and budgets for own brands.
- Manage the marketing division and ensure that Marketing Executives is effectively trained in order to maximize their marketing skills and know-how (after 6 months or earlier).
- Provide leadership direction to the team and strengthen brands market presence (after 6 months or earlier).
- Achievement and accountability for individual brand targets – up to profit contribution level for each brand.
- Tracking of sales on monthly basis by brand. Key reports include retail & wholesale sales analysis by brand, by channel and contribution (%) by sku.
- Develop brand specific marketing calendar.
- Conceptualize, plan, and ensure timely implementation of launches, promotions and brand-specific animations, consumer events.
- Develop and provide marketing collaterals (i.e., POS displays etc).
- Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- Accountability and tracking for the brands’ Advertising & Promotional Expenditure.
- Accountability for individual brands’ inventory levels in order to maintain healthy inventory turnover ratio on each brand.
- Stock forecasting on new and existing products (including GWPs) of brand responsible.
- Working with internal forecasting teams to develop rolling forecast in order to manage overall inventory levels.
- Work with sales team to provide support to garner entry into alternative distribution channels.
- Develop strong and good working relationship with the media journalists.
- Conceptualize, plan and implementation of PR launches.
- Conceptualization and implementation of PR kits, releases etc.
- Compilation and valorization of press coverage by brand – especially on key launches and animations.
- Provide leadership, guidance and direction for team members towards building and strengthening internal department structure.
- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with the principals.
- To have a strong and good working relationship local internal team and regional team
Requirements
- Female or Male, age over 30 years old / Thai nationality
- Marketing or Sales experience in beauty industry will be an added advantage
- Strong presentation and communication skills
- Marketing type, initiative, dynamic, highly committed and result-oriented
- Experience in marketing budget planning and P&L analytical
- Pleasant and Mature personality, well organized and hardworking style
- Good at problem solving, quick to respond and able to work outside when needs
- Excellent, proven interpersonal, verbal and written communications skills
- Excellent computer literacy in MS-Office (Word, Excel, Power Point)
- Fluent in English language skill
- Education Level:
- Bachelor Degree or Higher in Marketing, or related field
- Specific Training/ Skills/ Knowledge Required:
- Marketing principle
- Brand Management
- General Temperament:
- Open Communication
- Preferred Background Experience:
- Require at least 3 yrs. experience in product/brand management, at least 2 yr. of which at management level
- Retail background or have worked in companies with retail counters in department stores will be an advantage
Benefits
- AL , PH , Provident Fund, Group Insurance ,and Dental claims
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
Food Safety Specialist ensuring food quality and safety standards for hospitality and grocery clients. Responsibilities include client coaching and regulatory compliance with travel requirements.
Employer Brand Manager responsible for building Headway's employer brand for talent in Ukraine and beyond. Driving strategic initiatives, managing campaigns, and evolving communication channels within the Communications Team.
Senior Director of Brand Strategy responsible for shaping brand strategy and marketing calendar at Pizza Hut U.S. Leading menu innovation and driving business strategies for profitability.
Senior Manager, Brand Strategy & Identity managing brand strategy and governance for Abbott's global product portfolio. Collaborating with teams to ensure brand consistency and effectiveness.
Brand Manager overseeing fulfillment partners while leveraging Pattern’s logistics solutions. Managing operations and optimizing workflows in a rapidly growing ecommerce environment.
Associate Brand Manager driving brand strategy and innovations at 1440 Foods. Collaborating to enhance brand marketing and consumer engagement in a fast - paced environment.
Community and Brand Manager enhancing ThriveCart's community engagement and brand presence. Ensuring member satisfaction and clear communication across multiple platforms.
Associate Manager leading Taco Bell's value communications marketing strategy through multi - channel campaigns. Collaborating with cross - functional teams to drive brand engagement and unlock love for Taco Bell.
Brand Manager for OLX enhancing brand image and communications in Poland's services market. Collaborates with various teams and executes marketing strategies across different channels.