Key Account Manager responsible for client relationship management, project onboarding, and sales opportunities in logistics software. Focus on sustainable solutions and process improvements.
About the role
- Account Manager role managing ad campaigns for Disney's digital platforms across complex landscapes. Collaborating with clients and stakeholders ensuring campaign success.
Responsibilities
- Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms
- Ensure accurate campaign set-up on ad server/SSPs
- Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns
- Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up
- Secure campaign assets and drive creative kick-off calls
- Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs
- Manage campaign implementation, including the trafficking of video/display assets and ad tags
- Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation
- Leveraging automation to expedite accuracy and delivery where possible
- Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues
- Test video/display assets across OTT, mobile, and desktop
- Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights
- Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty
- Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats
- Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem
- Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns
- On-call support may be required for after-hours client-related emergencies
Requirements
- Minimum: 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company
- Digital ad trafficking experience in programmatic/direct/both
- Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID
- Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
- Professional written/verbal communication skills, both internally and externally with customers
- Ability to articulate thoughts and concepts fluidly
- Personality to quickly build rapport and build professional relationships
- Quick learner and detail-oriented; strategic thinking, analytical and problem-solving skills
- Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders
- Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools
- Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required
Benefits
- Bonus and/or long-term incentive units may be provided as part of the compensation package
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered
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