Hybrid Account Manager

at The Walt Disney Company

• Job title: Account Manager
• Job type: Full Time
• Experience level: Junior, Mid level
• Salary: $79,400 - $106,400 per year
• Degree requirement: Bachelor's Degree
• Tech skills: PMP
• Location requirements: Hybrid, Chicago, United States

About the role

• Account Manager responsible for supporting and optimizing high-profile digital ad campaigns across Disney's platforms. Collaborating with stakeholders and providing top-tier client communication and service.

Responsibilities

• Support high-profile and complex video/display ad campaigns for top-tier advertisers across all of Disney’s digital platforms.
• Ensure accurate campaign set-up on ad server/SSPs.
• Partner with various internal and external campaign stakeholders to ensure successful execution of direct and programmatic campaigns.
• Assist clients with Direct, PMP and/or Programmatic Guaranteed set-up.
• Secure campaign assets and drive creative kick-off calls.
• Ensure client’s ad creative is to spec and communicate changes required to clients/DSPs.
• Manage campaign implementation, including the trafficking of video/display assets and ad tags.
• Provide top-tier client communication specifically related to the ad experience, programmatic offerings, delivery, optimization, reporting expectations, and billing reconciliation.
• Leveraging automation to expedite accuracy and delivery where possible.
• Troubleshoot campaign performance by investigating ad server bugs, third-party discrepancies, and under-delivery issues.
• Test video/display assets across OTT, mobile, and desktop.
• Provide full campaign delivery by providing screenshots and cadenced campaign reporting, inclusive of post-campaign reporting insights.
• Support all advertisers strategically, regularly suggesting optimizations and insights around their campaigns to foster brand loyalty.
• Project management of custom/complex ad offerings, including content sponsorships and new or intricate creative ad formats.
• Become an authority in our direct business offerings/SSPs/the programmatic advertising ecosystem.
• Collaborate with stakeholders to close out monthly billing and resolve monthly and ongoing invoicing queries for all managed campaigns.
• On-call support may be required for after-hours client-related emergencies.

Requirements

• Minimum: 2+ years professional advertising and/or media experience or 1+ year of experience in a large advertising sales (multi-brand portfolio) entertainment company, with a strong emphasis in client-facing positions, digital and online media experience preferred.
• Digital ad trafficking experience in programmatic/direct/both.
• Experience within the digital online ecosystem, including familiarity with third-party ad servers such as DCM, Adform, Innovid, etc., as well as ad serving technologies such as VAST and VPAID.
• Familiarity with Advertising Research and Verification vendors like Nielsen, DoubleVerify, Integral Ad Science, Millard Brown, etc.
• Professional written/verbal communication skills, both internally and externally with customers.
• Ability to articulate thoughts and concepts fluidly.
• Personality to quickly build rapport and build professional relationships.
• Quick learner and detail-oriented; strategic thinking, analytical and problem-solving skills.
• Proven project management skills with the ability to simultaneously manage and deliver requests from various stakeholders.
• Expertly proficient with Microsoft Excel and PowerPoint; ability to quickly learn and grow new productivity software application tools.
• Experience working with Google Ad Manager, Operative, and/or the Magnite SSP preferred, but not required.

Benefits

• A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.