Online Marketing Manager strategizing performance for E - Commerce brands. Collaborating with clients to optimize marketing efforts and drive profitable growth.
About the role
- Digital Marketing Manager overseeing performance marketing campaigns for a B2B SaaS company. Planning, executing, and optimizing campaigns in a hybrid work environment.
Responsibilities
- Planning and executing performance marketing campaigns: You create and manage campaigns on platforms such as Google Ads, Meta, LinkedIn and other channels.
- Data analysis and optimization: You monitor campaign performance, analyze KPIs and derive data-driven optimization measures.
- Monitoring and reporting: You produce regular reports on campaign performance and help the team maintain visibility of key KPIs to further increase business success.
- Technical setup: You set up campaigns including tracking and pixel integration and ensure that all technical requirements for accurate measurement are met.
- Support in strategy development: You work closely with the Head of Marketing to develop and implement cross-channel strategies for cost-effective lead generation.
- Long-term: Contribute to transferring successful campaign approaches to other group companies.
Requirements
- Degree in Marketing, Business, Media or a comparable qualification
- At least 2 years of hands-on experience in performance marketing, ideally in a B2B (SaaS) environment
- Solid knowledge of tools such as Google Ads, Meta Ads, LinkedIn Campaign Manager and common analytics tools (e.g., Google Analytics, Looker Studio)
- Affinity for AI and interest in new marketing technologies. You enjoy testing new tools, automations and AI applications to drive efficiency and scale
- Creative with design: You proactively contribute new ideas and have an eye for appealing ads and copy within existing design guidelines
- You work in a structured, data-driven and solution-oriented way and are eager to develop professionally and personally in a dynamic environment
- You are a considerate team player, think proactively and collaborate well with others
- You communicate very confidently in German and are comfortable working in English
Benefits
- Dynamic, supportive team with flat hierarchies
- Performance-oriented work environment with plenty of room for personal growth
- Personal and professional development through additional training, courses and mentoring by experienced colleagues
- Flexible working: hybrid model between home office and office (FRA)
- Creative freedom for your own ideas, strong testing culture and the opportunity to work independently
- Performance-based, fair compensation
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