Director of Brand Strategy at Coca - Cola leading marketing performance and innovation strategies. Focused on integrated flywheel execution and sustainable growth for the brand in EMEA.
About the role
- Brand Manager for YUM! leading marketing strategies and campaigns in Germany. Responsible for driving brand awareness and commercial success while collaborating with cross-functional teams.
Responsibilities
- Be the strategic and commercial business owner to deliver a marketing strategy that super-charges our retail footfall to our restaurants and grows our brand perception:
- You will lead key national campaigns from defining phase to execution to create big ideas that will scale the fame of the brand over time.
- You will have the opportunity to work on below and above-the-line campaigns, managing creative agency partners and influencing stakeholders. From TV to POS, we’re looking for someone who wants accountability and can manage the full marketing mix.
- Develop the annual brand calendar with support from the EU Marketing Team, locally relevant creative execution across all channels for the German market.
- Manage creative, media and digital agencies to deliver high-quality, culturally relevant work.
- Bring deep understanding of German culture and consumer behaviour to shape brand strategy.
- Support franchisees with local store marketing, new store openings and activation planning.
- Elevate YUM!’s digital presence in collaboration with digital and social teams.
- Partner with Operations, Development, Supply Chain and Technology to ensure integrated market delivery.
Requirements
- 4–6+ years in brand management or consumer marketing.
- Experience managing end-to-end campaigns and external agencies.
- Strong cultural understanding of Germany.
- Creative thinker with strong commercial judgement.
- Fluent in German & English.
- Collaborative, energetic and comfortable working across markets.
Benefits
- Hybrid work schedule
- Company and performance-related bonus
- Generous pension with up to 11% company contribution
- Private healthcare with the option to increase to include family cover
- Annual holiday allowance starts at 25 days with the option to buy or sell up to 5 extra days per year. After 5 years’ service, annual holiday allowance increases to 30 days
- Competitive parental leave and flexible return to work options
- Wellbeing Reimbursement - A fund to claim back costs throughout the year that support your well-being such as vitamins subscriptions, language lessons, gym membership
- Flexible and Voluntary benefits including Dental Insurance, Health Screening and Gym Discounts
Job title
Job type
Experience level
Salary
Degree requirement
Location requirements
Food Safety Specialist ensuring food quality and safety standards for hospitality and grocery clients. Responsibilities include client coaching and regulatory compliance with travel requirements.
Employer Brand Manager responsible for building Headway's employer brand for talent in Ukraine and beyond. Driving strategic initiatives, managing campaigns, and evolving communication channels within the Communications Team.
Senior Director of Brand Strategy responsible for shaping brand strategy and marketing calendar at Pizza Hut U.S. Leading menu innovation and driving business strategies for profitability.
Senior Manager, Brand Strategy & Identity managing brand strategy and governance for Abbott's global product portfolio. Collaborating with teams to ensure brand consistency and effectiveness.
Brand Manager overseeing fulfillment partners while leveraging Pattern’s logistics solutions. Managing operations and optimizing workflows in a rapidly growing ecommerce environment.
Associate Brand Manager driving brand strategy and innovations at 1440 Foods. Collaborating to enhance brand marketing and consumer engagement in a fast - paced environment.
Community and Brand Manager enhancing ThriveCart's community engagement and brand presence. Ensuring member satisfaction and clear communication across multiple platforms.
Associate Manager leading Taco Bell's value communications marketing strategy through multi - channel campaigns. Collaborating with cross - functional teams to drive brand engagement and unlock love for Taco Bell.
Brand Manager for OLX enhancing brand image and communications in Poland's services market. Collaborates with various teams and executes marketing strategies across different channels.