Chief Marketing Officer responsible for end - to - end marketing strategy across four brands in food and health. Leading marketing initiatives and budget management for scalable business growth.
About the role
- Marketing Executive responsible for managing multi-channel campaigns for US partners at YouLend fintech. Focus on partnership marketing and measurable performance optimization.
Responsibilities
- **Responsibilities:********US Partner collaboration & campaign ownership**
- Own marketing initiatives for a defined portfolio of US-based YouLend partners, including planning, content, and performance tracking.
- Build and manage partner campaign calendars, marketing plans, and timelines in collaboration partner stakeholders.
- Ensure campaigns are aligned with partner goals, commercial priorities, and market timing.
- **Campaign planning, execution & optimization**
- Launch and manage multichannel campaigns (email, in-app, direct mail, digital) to improve awareness, engagement, and response rates.
- Monitor performance metrics and provide actionable insights to improve ROI and campaign effectiveness.
- **Content creation & copywriting**
- Draft clear, engaging copy for email, direct mail campaigns, banners, and partner branded collateral.
- Tailor content to partner tone of voice, target audiences, and channel-specific best practices.
- Maintain and organize a central library of partner marketing content and ensure materials are up to date and easy to access.
- Use tools such as Figma (or work closely with Design) to deliver partner-ready marketing assets.
- **Stakeholder & Cross-Functional Management**
- Serve as a key marketing point of contact for internal teams including Partnerships, Sales, and Product.
- Translate business priorities into clear campaign plans and marketing deliverables.
- Manage competing requests effectively and prioritise based on impact, partner needs, and commercial goals.
Requirements
- **The ideal candidate will have the following skillset:**
- 3+ years in a marketing/account management/partnerships role, ideally within B2B or fintech.
- Strong copywriting and communication skills, with an ability to write persuasive and customer-focused marketing content.
- Experience developing marketing assets across multiple formats (email, banners, one-pagers, partner collateral, etc.).
- Highly organised with strong project management skills and the ability to manage multiple campaign timelines simultaneously.
- Data-driven mindset with experience tracking performance and applying insights to improve campaign effectiveness.
- Proactive, hands-on, and comfortable operating in a fast-moving environment.
- Strong interpersonal skills and ability to collaborate across teams and functions.
Benefits
- **Why join YouLend? **
- Award-Winning Workplace: YouLend has been recognised as one of the “Best Places to Work in 2024 and 2025” by the Sunday Times for being a supportive, diverse, and rewarding workplace.
- Award-Winning Fintech: YouLend has been recognised as a “Top 250 Fintech Worldwide” company by CNBC.
- **It’s just getting fun:**
- We have developed powerful solutions, won some significant partnerships, and are growing at a rapid pace.
- But the global opportunity is still massive, and YouLend is a raw organisation where we are only just getting started.
- **Lots of upsides:**
- High-growth (>100% growth during 2022 and 2023), so clear outlook to compensation (bonus or share option appreciation) and career growth (through growth with business).
- Well-capitalised with supportive private equity backing.
- Part of Banking Circle Group with a fully licensed Luxembourg bank, which can provide a balance sheet and support European expansion in otherwise complex regulated markets.
- **Motivating work environment: **
- A high-quality team that pushes each other to succeed through direct feedback and aligned incentives.
- Strong and transparent team culture, we have each other’s backs.
- Independent work environment where results matter.
- Data-driven culture and emphasis on speed (anti-red tape).
- **We offer a comprehensive benefits package that includes: **
- Stock Options
- Private Medical insurance via Vitality and Dental Insurance with BUPA
- EAP with Health Assured
- Enhanced Maternity and Paternity Leave
- Modern and sophisticated office space in Central London
- Free Gym in office building in Holborn
- Subsidised Lunch via Feedr
- Deliveroo Allowance if working late in office
- Monthly in office Masseuse
- Team and Company Socials
- Football Power League / Paddle and Yoga Club
Job title
Job type
Experience level
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Degree requirement
No Education Requirement
Location requirements
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