Marketing Executive supporting B2B campaigns and driving brand awareness in a hybrid role. Hands-on experience across digital marketing and collaboration with sales and product teams.
Responsibilities
Work with the marketing and sales teams to support lead generation campaigns across all channels
Work with the marketing and product teams to ensure that all collateral is relevant, up to date and shared with the wider organisation and online (intranet and websites)
Create and maintain a broad range of case studies and customer testimonials, ensuring customer approval, and that they remain accurate
Assist with the organisation, planning and delivery of internal and external ARO events
Manage the Content Calendar
Evaluate customer research, market conditions, competitor data, campaign and web traffic data to provide helpful insights into customer behaviour and market trends
Provide support to the sales team for tenders, proposals, presentations and customer communications as
Requirements
At least 1-2 years’ experience working in a B2B marketing environment
Excellent creative and technical writing skills
Creative thinking and approach to problem solving
Prowess in planning digital marketing campaigns across a variety of mediums
Understanding of current online marketing concepts, strategy and best practice.
Advanced skills in Word, Powerpoint and Excel
Great organisation and time management
Ability to analyse campaign performance and report on successes
Previous experience in a B2B digital marketing role.
Bachelor’s degree in marketing, advertising, or similar.
Experience in digital analytics and SEO tools
Knowledge and experience of working with Microsoft Dynamics
Knowledge of Adobe Creative Suite
Benefits
Company Pension Scheme and matching contributions
Company Perks portal
Private Medical insurance
Life assurance
25 days holiday plus bank holidays plus holiday trading
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