Bilingual Marketing Executive creating, designing, translating, and publishing content across social media platforms. Enhancing brand visibility and driving inquiries in China and Hong Kong markets.
About the role
- Chief Marketing Officer managing marketing strategies for multiple brands in food and health industries. Responsible for demand generation, budget management, and team leadership.
Responsibilities
- You lead marketing strategically across all brands.
- You develop a clear marketing and growth strategy for the group — including priorities, focus markets, channel logic, resource allocation and a clear view of where budget delivers the greatest leverage.
- You own the group marketing strategy end-to-end: clear priorities, strong positioning, sustainable demand development, improved unit economics (CAC → LTV) and a go-to-market that, together with Sales, drives Revenue and Retention.
- You set direction — and roll up your sleeves in critical phases.
- You create transparency around the key metrics: attribution, reporting, funnel visibility, cohorts and contribution by brand and channel.
- You are measured on results — not activity: demand, pipeline, conversion, efficiency and the concrete contribution of marketing to growth.
Requirements
- You have already been responsible for marketing or growth at a strategic level (B2B and/or B2C) and can demonstrate how you set priorities and delivered impact.
- You can think of Brand, Demand Gen, Funnel, CRM/Lifecycle and GTM as an integrated system — not just separate disciplines.
- You make clear decisions based on data, market understanding and sound judgment.
- You have had budget responsibility and are accustomed to being measured by clear results and economic impact.
- You lead people with maturity and fairness: demanding, supportive and clear.
Benefits
- Not a 1-to-5, but also not a constant overtime circus
- We are ambitious, fast-moving and focused on impact
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
No Education Requirement
Tech skills
Location requirements
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