APAC Marketing Director leading regional marketing and demand generation across Asian - Pacific for healthtech company. Responsible for driving pipeline growth, market expansion, and brand presence.
About the role
- Product Marketing Director for Intapp's new AI platform, leading go-to-market strategies and building narratives. Involves collaboration across Product, Sales, and Marketing to capture market share.
Responsibilities
- Build and rapidly iterate Celeste's positioning, messaging, and narrative.
- Test stories with buyers, learn what resonates, and evolve the message as the product and market develop.
- Design and evolve packaging, pricing, and commercial models.
- Work with Product and Sales to test offers, find what drives adoption, and support long-term growth.
- Develop use cases and value stories across professional and financial services.
- Over time, expand and adapt the Celeste narrative to new industries, personas, and geographies.
- Build go-to-market playbooks and sales enablement from the ground up, from product launch through field activation.
- Partner with Product and Engineering to bring market and buyer insights into the roadmap: competitive dynamics, buyer objections, and whitespace opportunities.
- Establish Celeste's market credibility through analyst engagement, media, client proof points, and ROI case studies.
Requirements
- 8+ years of B2B product marketing or related experience, including with GTM for an AI product, platform, or advanced enterprise technology.
- Entrepreneurial mindset with evidence of building something new.
- Exceptional storytelling.
- Strong business acumen and problem-solving ability.
- Experience with packaging, pricing, or commercial model design.
- Ability to lead cross-functionally.
- Domain familiarity with legal tech, financial services, or professional services is a plus.
- Bachelor's degree required; MBA or advanced degree preferred.
Benefits
- Expand Your Skills: Unlock your potential with professional development opportunities supported by a community of experienced professionals.
- Enjoy Where You Work: Thrive in our modern, open offices designed to inspire creativity and collaboration.
- Support What Matters Most: Our comprehensive wellness and flexible time off programs and our benefits are designed to care for you and your family.
- Our family-formation benefits and support during your family-building journey ensure you have the resources you need when it matters most.
- We believe in giving back and supporting our communities with paid volunteer time off and a donation matching program for the causes you care about.
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