Category Growth Lead managing commercial performance and growth strategy for Amazon product categories. Collaborating with cross - functional teams to drive revenue growth and market share in eCommerce.
About the role
- Senior Growth Marketing Manager overseeing and executing account-based marketing strategies in healthcare B2B. Collaborating with sales and marketing teams for cohesive messaging and execution.
Responsibilities
- Develop and execute a comprehensive account-based marketing (ABM) strategy aligned to our ideal customer profile (ICP), target account tiers, and revenue goals
- Leverage intent data, account intelligence platforms (6sense), and firmographic/technographic data to identify in-market accounts and prioritize engagement strategies
- Design and orchestrate multi-touch, multi-channel campaigns, including digital advertising, email nurture, content syndication, events, and webinars, tailored to specific accounts and buying committees
- Partner with sales and BDR teams to align on account selection, penetration strategies, and personalized outreach and outbound approaches for named accounts
- Create account-specific plays and content strategies that address the unique challenges and buying signals of health system stakeholders (e.g., CMIOs, CMOs, CFOs, VP of Rev Cycle, CDI leaders)
- Develop measurement frameworks and dashboards to track program performance, pipeline impact, and ROI; regularly report on key metrics such as account engagement, pipeline generation, conversion rates
- Collaborate with content marketing and product marketing to develop compelling, healthcare-specific assets and value propositions that resonate with target personas
- Stay current on ABM best practices, healthcare industry trends, competitive landscape, and emerging marketing technologies
Requirements
- 5+ years of experience in marketing, including experience in demand generation, growth, or revenue-aligned programs
- 2+ years of experience in B2B account-based marketing, demand generation, or growth marketing
- Deep understanding of ABM platforms (e.g., 6sense, Demandbase, Terminus), newer GTM tools (e.g, Clay, Apollo) marketing automation (Marketo, HubSpot, Pardot), and Salesforce
- Strong analytical skills with experience using data and metrics to drive decision-making and optimize campaigns
- Experience with digital advertising platforms (LinkedIn, Google Ads, programmatic display) and executing coordinated, multi-channel campaigns
Benefits
- Eligible for equity
- 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
- 18 PTO days/yr + 1 week holiday break
- Annual $750 learning & development stipend
- Company-sponsored team retreat + social events
- A sabbatical program
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Responsible for planning and executing B2B marketing and growth strategies focused on demand generation. Collaborating with commercial teams to convert leads into business opportunities.
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