Head of CRM & Support at Whow Games responsible for customer retention and communication. Leading a team to develop strategies for enhancing player loyalty and satisfaction.
Responsibilities
Responsible for all activities related to customer retention, communication and support
Develop a data-driven CRM strategy to retain players long-term
Plan and optimize retention campaigns across the entire player lifecycle
Lead the VIP and whales care program and maintain personal relationships with high-value players
Manage all CRM communication channels such as email, push notifications and in-game messaging
Conduct testing and monitoring to ensure relevant and effective interactions
Lead and develop the Customer Support team including VIP support
Define and analyze key KPIs such as retention, LTV and NPS
Requirements
Several years of experience in CRM, customer care or community management, preferably with leadership experience
Analytical thinking, strategic planning and a creative approach to customer retention
Experience with tools such as Braze, Tableau, HTML and marketing automation is an advantage
Strong communication skills, a hands-on mentality and the ability to design and improve processes efficiently
Very good German and English skills; additional languages are an advantage
Benefits
Professional team with several years of industry experience
Dynamic environment with flat hierarchies and fast decision-making
Flexible working hours and the possibility to work remotely (office presence expected 2 days per week)
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