Hybrid Senior Manager/Director Product Marketing

at Welldoc

• Job title: Senior Manager/Director Product Marketing
• Job type: Full Time
• Experience level: Senior
• Salary: $120,000 - $165,000 per year
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Columbia, United States

About the role

• Director of Product Marketing at Welldoc leading B2B product messaging for digital health solutions and collaborating across various teams to ensure regulatory compliance and commercial success.

Responsibilities

• Maintain an expert-level command of all Welldoc’s product offerings, ensuring a deep, detailed understanding of core functionality, consumer/care team flows, and all incoming features and updates.
• Craft and own the positioning framework for Welldoc’s platform, ensuring clear differentiation in a crowded digital health market.
• Articulate the value of our clinical and AI capabilities, translating technical features into clinical benefits (outcomes, ROI, efficiency) that resonate with buyers and consumers.
• Partner closely with cross-functional team members (regulatory, quality, clinical, legal) to ensure all product messaging—from website copy to sales decks—aligns with FDA Class I and Class II guidelines and privacy laws.
• Execute the GTM strategy for new product releases and clinical enhancements.
• Coordinate cross-functionally to ensure Sales, Customer Success, and Clinical teams are aligned.
• Work with design and clinical teams to equip the sales team with high-impact tools (interactive demos, video, etc.) that showcase product capabilities, features and clinical value.
• Collaborate with the clinical and marketing teams to develop consumer-facing content (in-product, email, SMS) that drives B2B2C engagement while adhering to clinical safety guidelines.
• Partner with product and marketing design teams to develop visual assets that showcase the user experience (UI/UX) and roadmap vision across channels (i.e., website, social).
• Collaborate with clients in developing content in support of branded/white label product offerings.
• Support market research initiatives to inform product positioning and messaging.
• Maintain a 'pulse on the market.'
• Analyze competitor positioning and regulatory status (e.g., cleared vs. non-cleared solutions) to refine Welldoc product differentiation.
• Work cross-functionally to analyze data to assess product engagement and assess opportunities to improve user journey and communications.
• Collect insights from client-facing teams and the market to identify 'white space' opportunities and provide commercial input into the Product Roadmap.

Requirements

• 5+ years of experience in product marketing, preferably within the healthcare or technology sectors.
• Strong understanding of healthcare regulations and technology applications in clinical settings.
• Proven success serving as a senior marketing liaison with sophisticated clients (e.g., health plans, health systems, or life sciences).
• Deep expertise in B2B and B2B2C campaign strategies aimed at driving patient/member acquisition and engagement for digital health solutions.
• Expert-level program and project management proficiency, including managing multiple, complex, multi-channel programs simultaneously and use of tools (i.e. SmartSheets, Microsoft Project).
• Strong practical understanding of digital marketing channels (email, digital media, social, etc.) and their application in an omnichannel campaign environment.
• Ability to drive marketing data stories and insights to track performance, measure ROI, and guide optimization.
• Comfort with a hands-on role that requires direct involvement in execution details.
• Exceptional ability to synthesize complex data into clear, persuasive communications (written and presentation skills).
• Solutions-focused and highly comfortable navigating ambiguity, acting as a proactive, independent self-starter who requires minimal supervision.
• Strong track record of leading and collaborating cross-functionally across commercial, product and data teams.
• Proven ability to develop marketing strategies and effectively communicate recommendations to executive management.
• Excellent written and verbal communication skills.
• Experience collaborating cross-functionally with product, sales, and executive teams.
• Ability to work collaboratively across functions including marketing, product development, data sciences, sales, client success, regulatory and product development.
• Exceptional verbal and written communication skills, with the ability to convey ideas and designs across teams.
• Competence in analyzing project needs and developing plans to address business challenges and opportunities.
• Excellent organizational skills with the ability to prioritize tasks, manage time effectively, and meet deadlines in a fast-paced environment.
• Strong team player with a collaborative mindset, eager to contribute to team success and open to continuous learning and improvement.

Benefits

• generous PTO
• medical insurance
• dental insurance
• vision care
• life and disability insurance
• retirement benefits
• opportunity to participate in health savings accounts and/or dependent care accounts