Hybrid Senior Brand Manager – OPI, WELLA Retail Hair

at Wella Company

• Job title: Senior Brand Manager – OPI, WELLA Retail Hair
• Job type: Full Time
• Experience level: Senior
• Salary: Not specified
• Degree requirement: Bachelor's Degree
• Location requirements: Hybrid, Stockholm, Sweden

About the role

• Senior Brand Manager for OPI and WELLA managing brand performance and marketing strategies in Northern Europe. Collaborating with cross-functional teams to enhance brand visibility and engagement.

Responsibilities

• Brand ownership: You will have full ownership of brand performance including managing the marketing budget and investment choices and annual price setting.
• Brand Strategy Development: Collaborate to develop comprehensive brand strategies aligned with company objectives and target audience preferences.
• Launch Execution: Collaborate to plan and execute product and commercial initiative launches for your brands.
• Marketing Campaign Execution: Plan and execute marketing campaigns across various channels, including digital, social media, print, and events, to enhance brand visibility and engagement.
• Omnichannel management: Assure all channels are aligned and build the brands in the same way, including to maximize brand visibility.
• Market Research and Analysis: Conduct market research to identify consumer trends, preferences, and competitive landscape.
• Data analysis: Analyze sales data to uncover opportunities to further grow the business.
• Sales Cycle development: Work with the team to develop compelling brand messaging and activation for the quarterly sales cycle of the professional salon channel.
• Content Creation and Management: support the creation of content for various marketing materials, including website copy, social media posts, email campaigns, and advertising materials.
• Collaboration with Cross-Functional Teams: Collaborate with multifunctional commercial teams on your brand plans.
• Performance Monitoring and Reporting: Track and analyze the performance of marketing initiatives and campaigns. Prepare regular reports to evaluate the effectiveness of branding efforts and identify areas for improvement.
• People management: 1 Brand Manager.

Requirements

• Minimum of 3 years relevant work experience in marketing, brand management or a similar role.
• Fluent in English – both spoken and written.
• Bachelor degree in marketing, business or equivalent.
• Experience with larger media and influencer strategies, e-commerce business and omnichannel strategies.
• Highly organized with the ability to manage multiple projects simultaneously.
• Creative with a strategic mindset to challenge status quo.
• One of the languages in the cluster (Nordic & BNL) is also valued but not a criterion.

Benefits

• An exciting role with varying tasks and ownership.
• Engaged and driven colleagues in an international environment.
• Attractive promotional offers and a career in an innovative and successful company.