Marketing Coordinator supporting content development and event coordination for the investment consulting firm Marquette Associates in Chicago. Aiding in marketing materials and CRM management.
About the role
- Partner Marketing Manager driving brand awareness and demand through partnerships for Weave, focusing on developing marketing relationships and executing omnichannel campaigns.
Responsibilities
- Partner Readiness: Create compelling positioning, messaging, training, and content that enable integration partners to succeed with Weave and prioritize us over competitors. Develop a user-friendly asset management system, continually updating resources to meet partner needs.
- Weave Team Readiness: Equip Weave sales and marketing teams with the positioning, messaging, training, and tools needed to capitalize on partner opportunities. Ensure seamless access to up-to-date content through internal asset management systems.
- Segmentation: Align integration partner opportunities with Weave’s prospect and customer base to optimize demand creation and maximize impact.
- Partner Programs: Identify co-marketing opportunities with partner organizations, such as email, direct mail, paid media, events, and website presence. Develop and manage a portfolio of awareness and demand generation programs executed by integration partners. Establish lead qualification criteria and ensure proper distribution to the appropriate sales teams.
- Demand Creation: Collaborate with Weave sales and marketing teams to develop and execute omnichannel marketing campaigns supporting integration partnerships, including field marketing and events. Establish lead qualification criteria and ensure leads are appropriately distributed to sales teams.
- Performance Monitoring and Reporting: Establish success metrics and report on campaign performance, enabling informed decisions about which partners and programs drive success.
Requirements
- 5+ years of proven experience in partner marketing program management.
- Understanding of a variety of partnership types, including channel, co-marketing, affiliate, referral, and reseller.
- Familiarity with partnership contract negotiation and maximizing co-marketing opportunities with partners.
- Understanding of multiple marketing channels, including email marketing, direct mail, paid media, events, and sponsorships.
- Experience developing compelling messaging and positioning statements and adapting existing content to fit partnerships.
- Strong understanding of the demand marketing funnel and sales and marketing alignment.
- Strong organizational skills and attention to detail to manage multiple projects simultaneously.
- Excellent project management with attention to detail and commitment to follow-through.
- Strong communication skills, ability to multitask effectively, and a passion for the roles that partners play in creating demand.
- Creative mindset with the ability to think outside the box and generate new ideas.
- Ability to work independently while also collaborating effectively with team members.
- Analytical skills to assess the success of campaigns, content, and programs.
- Good creative judgment to recognize on-brand partnerships and content.
- Proactive and motivated with a self-starter attitude.
- Passion for relationships, mutually beneficial partnerships, and problem-solving.
- Creative problem-solver; able to anticipate and solve problems independently and follow through on projects to completion.
Benefits
- health insurance
- retirement plans
- flexible work arrangements
- professional development
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
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