Program Manager delivering transformative programs for Kyndryl and customers. Breaking down strategic vision into interconnected projects, ensuring successful outcomes through effective team assembly and management.
About the role
- Marketing Program Manager supporting product marketing and launch efforts for Xbox game features. Coordinating cross-functional teams to ensure smooth game launches in a fast-paced environment.
Responsibilities
- Support Product Marketing Managers in executing end-to-end GTM plans from early planning through launch and post-launch support for multiple launches or initiatives in parallel.
- Translate GTM strategy into clear timelines, milestones, and workback plans.
- Track launch readiness across messaging, assets, approvals, localization, and channels.
- Coordinate across cross-functional teams including brand, product, creative, social, community, PR, channel and regional marketing, and operations teams.
- Facilitate launch readiness syncs, milestone reviews, and launch checkpoints.
- Ensure alignment of channel plans against GTM priorities and partner with channel owners to confirm readiness and execution.
- Drive clarity on owners, dependencies, and decision points.
- Identify and proactively resolve blockers or execution risks to keep launches on track.
- Coordinate brief submissions, timelines, status updates, and executive summaries.
- Maintain clear, organized, and accessible launch documentation, timelines and source of truth materials for stakeholders.
- Capture launch and post-launch learnings to drive continuous improvement of GTM processes.
Requirements
- Strong project leader with 5+ years in marketing, product launch, marketing operations or program management experience, with or for an agency or in-house team, preferably in gaming, entertainment or consumer technology industries.
- Proven familiarity with GTM frameworks and global launches.
- Experience supporting cross-functional product, content or feature launches.
- Strong stakeholder management and communication skills including verbal, written, and presentation skills.
- Strong project management and problem-solving skills with the ability to identify issues early and provide solutions quickly.
- Highly organized, proactive, and detail-oriented, with the ability to manage multiple workstreams.
- Critical time management skills for all owned tasks including management of timelines/deliverables for others.
- Proven ability to break down complex ideas and convey them succinctly.
- Proven experience in responding and rapidly adapting to changing business needs.
- Proficiency in Microsoft 365 (Teams, Word, Excel, PowerPoint, Outlook, Power BI, etc.).
- Bonus: An avid gamer – particularly knowledgeable about PC, console, and gaming trends.
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