Social Media Analyst managing Paga Group’s social media presence and performance. Creating engaging content and analyzing metrics for optimal brand growth in Financial Services sector.
About the role
- Social Media Lead responsible for executing social strategy for a major technology company. Collaborating across teams in the marketing agency to enhance brand advocacy and community engagement.
Responsibilities
- Plan, refine and execute the social strategy, covering but not limited to the following: Always-on content, campaigns, employee advocacy and influencer programs.
- Work closely and be a trusted counsel for internal and external stakeholders when it comes to social amplification efforts and plans.
- Lead and oversee the content development and curation efforts for social calendars, including the editorial calendar, copywriting and publishing for social channels.
- Exercise due diligence and ensure that all activities on social media are fit-for-market, meet local needs and capture local nuances.
- Ensure and preserve the sanctity of the client’s brand for all forms of delivery through social media - be it copy, creatives and/or any other forms of engagement.
- Review and report on owned content performance and learnings, along with proactive sharing of best-in-class practices on social media and competitive intelligence.
- Lead performance audits and reviews, and provide direction to social media and engagement strategies and tactics for India.
- Monitor trends, social listening insights, and platform updates to keep the brand ahead of the curve.
- Manage reporting, social performance tracking, and continuous optimisation to drive measurable results.
Requirements
- BA/BS degree or equivalent experience
- 8+ years of experience in tech, marketing or related industry and a proven track record in social media strategy and management
- Strong understanding of social platforms and audience behaviour.
- A strategic and creative thinker who can navigate the ever-evolving social landscape
- Proven ability to develop and execute social strategies that drive engagement and growth.
- Data-driven mindset — comfortable analysing metrics and turning insights into actions.
- Able to positively influence diverse stakeholders and galvanise them on the social agenda and mission of the brand
- Ability to work with local and geographically dispersed stakeholders to deliver clear instructions and directions
- Solid project management experience, with an ability to bring both order and attention to detail
- Experience with social media publishing tools like Sprinklr
- Working knowledge of Adobe Photoshop
- Background in B2B/technology space is preferred
- Proficiency with social media management/scheduling tools (Buffer, Hootsuite, Sprout Social) and analytics platforms (Google Analytics, Meta Business Suite).
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
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