Founding Marketer at Finch building marketing strategies to improve access to legal services for everyday Americans. Collaborating across functions to enhance the company’s brand presence.
About the role
- Retail Marketing Specialist executing high-impact in-store POS deployments and managing customer-facing retail campaigns across India. Requires extensive experience and strategic retail execution in the technology sector.
Responsibilities
- Execute in-store retail Point-of-Sale (POS) deployments across top, mid, and small-tier consumer electronic retail chains, independent stores, and retail distributors in India.
- Launch and manage customer-facing retail campaigns and experiences designed to drive sales and brand awareness.
- Implement GTM strategies for new product launches and feature updates specifically tailored for the offline retail environment.
- Establish channel experience and user education as core pillars of the offline strategy; own and drive education metrics while scaling local tools in partnership with global and regional stakeholders.
- Develop robust methods to track the effectiveness of retail initiatives through performance measurement and customer research.
- Act as the primary point of contact for in-store marketing activities, collaborating closely with Partner Business Management (PBM) teams and marketing stakeholders across India and APAC.
- Extensive experience in the India consumer electronics retail landscape, with a deep understanding of POS deployments and distributor networks.
- Proven ability to manage large-scale retail rollouts and campaign executions within tight GTM windows.
- Proficiency in using data and customer insights to evaluate retail strategy and ROI.
- Strong communication skills with the ability to navigate complex stakeholder environments across local and regional teams.
Requirements
- 8+ years of experience in retail marketing, with specific knowledge of the technology/OEM industry,, direct experience in POS execution and channel marketing within Consumer Electronics or FMCG.
- Proven track record in media agency management and overseeing large-scale marketing budgets.
- Industry Expertise: Deep knowledge of the Indian smartphone market and premium segment consumer behavior.
- GTM & Scale: Direct experience executing Go-To-Market strategies for high-profile hardware launches and end-to-end large-scale marketing programs.
- Analytical Rigor: Proficiency in developing measurement frameworks to track ROI and retail marketing effectiveness via customer research.
- Training & Education: Experience building "education pillars" to train retail staff and simplify complex product features (e.g., AI/Camera tech) for consumers.
- Stakeholder Management: Ability to act as the primary lead for external partners, distributors, and internal cross-functional teams in a matrixed environment.
- Global Collaboration: Skill in translating global brand guidelines into culturally relevant local executions.
- Exceptional verbal and written English communication and presentation skills and - ideally - fluent in another Asian language to cover projects across APAC.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Tech skills
Location requirements
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