Integrated Marketing Manager at HP translating marketing strategies into plans and engaging customer experience. Driving market research and leading digital marketing transformation efforts.
About the role
- Data-driven CRM expert acting as a bridge between marketing strategy and execution for a tech client. Managing localisation, stakeholder engagement, and cross-functional collaboration in APAC regions.
Responsibilities
- Act as a strategic partner to Global teams, shaping upstream content briefs by embedding APAC market insights.
- Orchestrate the end-to-end localisation and delivery timelines for all New Product Introduction (NPI) training assets.
- Serve as the primary liaison for transcreation agencies, local reviewers, and field teams.
- Identify market-specific training gaps and lead the creation of bespoke, region-led campaigns.
- Collaborate with local teams to design and localise assets aimed at building 'brand love' among retail staff.
- Work closely with Channel Sales & Activation (CSA), Retail Sales, and both Local and Global Training teams to ensure all training objectives are perfectly aligned with broader business goals.
- Oversee the vendor responsible for upload and distribution of content across various Learning Management Systems (LMS) and internal advocacy platforms.
- Manage localisation budgets and monitor asset usage rates to measure the efficiency and ROI of the regional training supply chain.
Requirements
- BA/BS degree or equivalent experience in Business, Marketing, or Education
- 9+ years of experience in retail training, trade marketing, or project management.
- Proven track record of program managing complex projects with strict deadlines, specifically related to NPI or product launches.
- Experience managing localisation workflows and working with external vendors.
- Previous experience in the Consumer Electronics or Tech industry.
- Familiarity with Learning Management Systems (LMS) and content authoring tools.
- Strong understanding of regional retail landscapes and cultural nuances across APAC.
- Highly organised with strong project management capabilities and expert-level proficiency in methodologies and tools like Smartsheet.
- Ability to methodically maintain trackers and manage complex spreadsheets with high attention to detail.
- Exceptional stakeholder management skills and the capacity to build strong cross-functional partnerships.
- Flexibility and the ability to work effectively under ambiguity and uncertainty in a fast-paced, tech-driven environment.
- Strong aptitude for or experience in integrating AI tools into project workflows, with a preference for Google AI tools.
- High energy and a proactive, "go-getter" attitude focused on teamwork and project success.
- Exceptional verbal and written English communication and presentation skills.
Job title
Job type
Experience level
Salary
Not specified
Degree requirement
Location requirements
Marketing Trainee at dsm - firmenich working on beauty care categories. Designing marketing materials and supporting market analysis from April to September 2026 in Neuilly - sur - Seine.
Marketing Specialist executing marketing strategies and plans for Yara in Central America. Leading campaigns, managing budgets, and overseeing digital communications.
Marketing intern supporting content creation and social media posts at Lincoln Electric. Assisting in events organization and administrative tasks to improve marketing efforts.
Senior Marketing Manager responsible for executing Ingenico's APAC marketing strategy. Collaborating on integrated campaigns and demand generation across the region while driving customer acquisition.
Growth driven marketer executing B2B client marketing programs at Synchrony. Collaborating with internal teams to expand Specialty and Wellness markets.
Marketing Specialist executing cross - functional marketing campaigns for financial products. Managing digital activities and collaborating with creative teams for effective marketing strategies.
Marketing Manager at Transamerica designing and implementing campaigns for financial products. Collaborating with teams to promote brand engagement and optimize marketing strategies in financial services.
Marketing Specialist at Aviso, responsible for multi - channel campaigns in Digital Investing. Engage with stakeholders and optimize performance in a fast - paced environment.
Event Manager at Discovery creating innovative solutions for business objectives through exceptional events. Responsibilities include event strategy, coordination, and onsite management.