Senior Product Marketing Manager shaping market impact of data solutions at Walmart Data Ventures. Leading product launches and driving market adoption through effective marketing strategies.
Responsibilities
Lead the go-to-market (GTM) strategy and launch of new data and technology products, including market landscape analysis, persona definition, and development of core GTM materials.
Drive product adoption and awareness by creating and executing marketing content such as case studies, pitch decks, blog posts, and sales enablement tools.
Partner with Product, Sales, and Analytics teams to define value propositions and use cases, transforming complex ideas into clear, impactful messaging.
Develop product positioning and messaging that differentiates our offerings in the market, tailoring communication for multiple audiences and channels.
Identify market growth opportunities through data-driven insights and collaborate with cross-functional teams to build compelling business cases.
Manage the execution of multiple product launches across all stages of the lifecycle from early pilots to general availability and growth phases.
Requirements
Option 1: Master’s degree in Marketing, Business Administration, or related field and 3+ years’ experience in Product Marketing, Consulting, or related discipline.
Option 2: 5+ years’ experience in Product Marketing, Consulting, or related field.
Strong background in marketing technology, data, or B2B products, ideally within large-scale or complex organizations.
Excellent communication and storytelling skills — able to distill complex technical concepts into simple, compelling narratives.
A collaborative mindset with a passion for working across teams to align product strategy and market needs.
Adaptable and resourceful, with experience working in fast-paced, growth-oriented environments (e.g., consulting, startups, or enterprise innovation teams).
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Tuition, books, and fees are completely paid for by Walmart.
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