Director of Product Marketing at VIZIO leading B2B marketing strategies across multiple markets. Focusing on product awareness, adoption, and stakeholder collaboration to enhance customer engagement.
Responsibilities
Lead the development and execution of product marketing strategies to drive awareness and adoption across multiple markets.
Oversee market research initiatives to inform product positioning and identify growth opportunities.
Collaborate with cross-functional teams and stakeholders to align marketing efforts with business objectives.
Design and deliver comprehensive product training programs and demonstrations to enhance client proficiency.
Utilize business data analysis to evaluate marketing effectiveness and guide decision-making.
Drive the creation of compelling proposals and presentations to support product launches and sales strategies.
Foster continuous improvement by mentoring team members and promoting best practices in marketing.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field.
7 years' experience in Marketing, Business Administration, or related field.
Extensive experience in product marketing, including product awareness, adoption strategies, and market research.
Proven ability to lead cross-functional initiatives and collaborate effectively with many stakeholders.
Strong expertise in business data analysis, utilizing tools and methodologies to inform marketing strategies.
Exceptional communication skills with the ability to present complex information clearly and persuasively.
Demonstrated success in designing and delivering product training and demonstrations.
Strategic mindset with a track record of developing and implementing marketing plans across multiple products.
Proficiency in managing customer relationships and resolving complex issues to enhance satisfaction.
Benefits
Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.
Job title
Director, Product Marketing – Sales Strategy and Enablement
Principal, Data Product Management role driving execution of the data and AI product roadmap for Equinix's Go - To - Market Organization. Engage with stakeholders to translate business needs into actionable product requirements.
Product Marketing Manager at Hitachi Energy shaping high - voltage solutions across the Americas. Leading market strategies, product launches, and sales support to drive innovation and growth.
Product Marketing Manager driving core messaging and product launches at an AI sales engagement company. Collaborate with teams to translate customer insights into impactful strategies and materials.
Global Product Marketing Manager responsible for product launches and marketing strategies at Logitech. Collaborating across teams and managing campaigns while ensuring global brand visibility.
Director GTM & Campaigns for PfizerForAll, driving go - to - market strategies for consumer marketing, ensuring compliance and delivering impactful campaigns.
GTM Strategy Team Lead driving strategic market execution for a global software company. Leading a team to transform market potential into measurable, scalable success.
Principal Product Marketing Engineer at NI collaborating across teams to communicate value of NI's technology. Creating impactful content to drive demand for innovative products.
Senior Manager of AI Product Marketing at Equinix developing top - of - funnel content for enterprise AI infrastructure. Collaborating with teams to influence strategies and elevate customer engagement.
Product Marketing Specialist managing marketing for Dokobit at Signicat. Responsible for email campaigns, product messaging, and content creation to enhance visibility.