Junior Media Analyst supporting the planning and execution of paid media campaigns at Vitrio. Collaborating with various teams to optimize campaign performance and report findings.
Responsibilities
Hands-on (Setup): Implementation, configuration, and launching of campaigns in Google Ads, Meta, TikTok, and affiliate networks.
Performance Focus: Daily monitoring and optimization of bids, audiences, and creatives to ensure KPIs are met.
Data-Driven Culture: Support in preparing reports (daily to monthly) with critical analyses, collaborating with the BI team to turn numbers into strategy.
Creative Collaboration: Liaise with the creative team for asset requests (RMs) and suggest improvements based on media performance.
Relationship Management: Support negotiation with media outlets and management of strategic partners.
Continuous Development: Participate in strategic meetings and actively pursue platform certifications.
Requirements
Platform Proficiency: Knowledge of Google Ads and Meta Ads (experience with TikTok Ads is a plus).
Data Analysis: Familiarity with Google Analytics (GA4) and proficiency in Excel/Google Sheets for spreadsheet work.
Data Storytelling: Basic skills in PowerPoint or Google Slides.
Profile: Highly organized (to manage multiple channels), proactive, and eager to learn new technologies.
Differentiators (What sets you apart): Experience or certifications in DV360 and other Google tools.
Familiarity with TikTok Business Center.
Knowledge of app measurement tools (Firebase, Appsflyer, or similar).
Basic understanding of programmatic media.
Benefits
Meal allowance
Internet allowance
Childcare assistance
Birthday day off
Christmas bonus
Service tenure bonus
Medical assistance (health insurance)
Discount on English or Spanish classes after probation
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