Web Growth & SEO Specialist focused on improving website performance through technical SEO and CRO within the Ampa Group's digital team.
About the role
- Director of Global SEO & Organic Growth at Vistra designing organic search strategy for B2B channels. A visionary role fostering collaboration and driving business growth through SEO excellence.
Responsibilities
- Own the global SEO vision and roadmap setting clear goals, KPIs (visibility, organic revenue contribution, qualified leads, domain authority), and success metrics across markets and products.
- Drive long-term SEO playbooks tailored to B2B buyer journeys, intent data, lead capture, and revenue-impactful organic channels.
- Evangelise SEO best practices across the business and educate cross-functional teams (Product, Engineering, Content, Brand) on integrating organic search into planning and execution.
- Stay ahead of algorithm changes, emerging AI search trends, SERP feature optimisation, Answer Engine Optimization (AEO), and technical innovations to future-proof performance.
- Lead GEO and multilingual SEO strategies, optimizing content, structure, and hreflang implementation for international markets.
- Develop and execute a global content strategy to support SEO and lead generation, including blog, pillar pages, gated content, video, and thought leadership assets.
- Lead link-building and digital PR initiatives to grow domain authority and brand credibility, working with internal teams, external partners, and agencies.
- Implement structured frameworks for topic clusters, content audits, and competitive gap analysis to continuously improve organic performance.
- Collaborate with Product Marketing and Communications to ensure content aligns with buyer intent, SEO keywords, and commercial goals.
- Lead large-scale website and CMS migrations, ensuring traffic preservation, ranking stability, and SEO best practice implementation.
- Own global technical SEO strategy: crawl efficiency, indexation, site performance (Core Web Vitals), structured data, site taxonomy, and scaling SEO automation.
- Oversee enterprise-grade log file analysis, XML sitemap optimisation, canonical strategy, hreflang where relevant, and rich results optimisation.
- Champion AI-powered search optimisation, automated workflows, and dynamic keyword discovery processes.
- Partner with Product & Engineering to embed SEO into product launches, UX journeys, site architecture, and platform evolution.
- Work closely with Demand Gen, Content, and Brand to align SEO with high-impact campaigns, landing pages, and ABM initiatives.
- Collaborate with Sales and RevOps to connect organic performance with pipeline quality and attribution integrity.
- Define and implement measurement frameworks linking SEO activity to business impact lead acquisition, journey acceleration, revenue attribution, and retention signals.
- Lead rigorous performance reviews, experimentation prioritisation, A/B testing of SEO-driven landing experiences, and iterative growth loops.
- Build dashboards and frameworks (SQL, BI tools, analytics platforms) that enable real-time organic performance visibility.
- Build, lead, mentor, and scale a high-performance SEO function — including managers, specialists, analysts, and contractor partners.
Requirements
- 8+ years’ experience driving SEO strategy, ideally in B2B, SaaS, or enterprise digital businesses.
- Proven track record of content strategy, link-building programs, authority growth, and AEO/GEO optimization that drive organic visibility and pipeline contribution.
- Experience leading large-scale website/CMS migrations with SEO preservation and ranking improvements.
- Experience leading cross-functional teams and partnering with Product, Content, DevOps, and Analytics.
- Hands-on with enterprise SEO and analytics tools: Google Search Console, GA4/BI, Ahrefs, Screaming Frog, Botify, Looker/Mode, data-layer frameworks.
- Previous success evangelising SEO best practices at scale and mentoring SEO talent across teams.
Benefits
- Health insurance
- Professional development opportunities
Job title
Job type
Experience level
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Not specified
Degree requirement
Tech skills
Location requirements
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